Analysis On The Transformation And Upgrading Of Xiamen Port Container Transportation Business Model Under The New Economic Normal

After entering the new economic normal,profound changes in the domestic economic situation and industrial structure will have a significant impact on the further development of port and port logistics,especially as the core component of the port and port logistics and how to effectively respond to the new economic normal triggered by the container transport business has become the industry's new changes in the focus of the general issues of common concern.According to the existing research results and the close relationship between the container transportation industry and the manufacturing and foreign trade,it could be concluded that the port container throughput has certain quantitative relationship with some economic factors in the port area,and these economic factors are changing under the new economic normal.The predictability of the economic factors can be used to forecast and judge the corresponding trend of container transportation.Container transportation enterprises and container transportation related units can make decision and deployment accordingly,that is to carry out transformation and upgrade of container transportation business mode under new economic normal.And then to the realization of transformation and upgrading,need to closely follow the new normal container transport business scale and business trends.There is a need to shape the trend of container transport business model based on the core competitiveness,and it requires a transformation and upgrading business model.In this paper,the specific structure of this study is:The first part is to clarify the background and significance of the research,introducing the research results at home and abroad,establishing the basic ideas and methods of this paper.The second part is to elaborate on the container transport business model related to the concept and theory.The third part starts with the introduction of Xiamen port's history and port situation.Then,according to the composition of the business,the change of the container throughput of the port,the relevant influencing factors,port hinterland effect,the value and quantity of goods,the seasonal distribution of the six aspects of the introduction of Xiamen port container transport status,combined with the common Xiamen port container transport business model,coming up to the problems under current business model.In the forth part,the necessity and importance of the transformation and upgrading of the container transportation business model of Xiamen port under the new economic normal are explained.In the fifth part,the main factors influencing the container throughput of Xiamen port are determined through principal component analysis,Established a linear regression model between Xiamen port container throughput and the main factors,according to the above-mentioned theory and research conclusions to predict the new normal trend of Xiamen port container throughput.Then it introduces the method of shaping the core competitiveness of Xiamen port container transportation business model transformation and upgrading under the new economic normal.Finally,according to the current policy guidance,development trend of the industry,realistic operability and feasibility,the paper put forward concrete countermeasures and suggestions on the transformation and upgrade of Xiamen port container transportation business mode under new economic normal.