Study On The Strategy Of HaiChuan Nuclear Power Group Company

Under the background of low-carbon economy,along with the economic development,the rapid growth of demand for energy and power has changed national nuclear strategy from "moderate development" to "positive development".To develop nuclear power actively has become one of the basic principles of electric power development in our country.However,nuclear power industry in our country is still in its "naive" period.It is urgent for academia and industry to do an exploratory research and try that how a nuclear power company grasp the international and domestic situation,carries on the science of strategic positioning and clear its own development path.As the pioneer of the nuclear power industry,HaiChuan Nuclear Power Group Company is a good study case for doing a research about strategy issues of nuclear power enterprises.The study is helpful for HaiChuan to clear future development direction and provides a theoretical reference for the development of other nuclear power enterprise.This paper firstly analysis HaiChuan Company's resources and capabilities from the human resources,organizational structure,management ability,and enterprise culture etc.Then,it using PEST analysis tool to analysis the existing external environment of the nuclear power companies in China,involving political,legal,economic,social,and ecological environment,etc.Next,in order to clear the market environment for the development of nuclear power industry,it applies the "Michael Porter's Five Forces Mode" to analysis current market competition structure.Finally,the paper inductive draws strengths,weaknesses,opportunities and challenges of HaiChuan Company's.Based on the above analysis and steps and principles of strategy making,the paper clears HaiChuan Nuclear Power Group Company's mission and vision,makes strategic positioning from the overall development,business,and products,and puts forward that HaiChuan should choose professional,autonomation,marketization and internationalization development strategy.In order to guarantee the successful implement of strategy,HaiChuan company should eliminate obstacles to establish strategy implementation condition guarantee,including property right structure,organization structure,management system,equipment,technology,personnel,public relations,etc.At the same time,it should establish scientific and reasonable strategy implementation evaluation and feedback mechanism.