The Internal Circulation And Space Design Research Based On Experiential Consumption

In recent decades,with the rapid development of China's economy,people's level and mode of consumption have changed.With the arrival of the era of experience economy,people begin to pay more attention to the special experience which is get in the process of consumption.The changes of consumption concept have an effect on the evolution of shopping mall.Catering to the higher level of consumption demand,the design of internal consumption circulation and space in shopping mall begin to pay more attention to the behavior and psychology of consumers.Firstly,this paper studies the relevant backgrounds and theories of domestic and foreign research,discusses the related concepts which will be referred in the article and defines the scope of the study,and then discusses the differences in development and characteristics between domestic shopping malls and international ones,summarize the trend of development of domestic shopping malls,and study the basic theory,including the characteristics of the current consumer in consuming psychology and behaviors,based on which the author give some advice on the design of shopping mall.The relationship between consumption circulation and space design is interaction,so they must be considered as a whole.The main part of the paper is on the basis of the theories above,discusses the strategies and points of internal circulation and space design from three aspects: the horizontal circulation and space design,the vertical circulation and space design,and the experiential design of node space and internal environment.The paper emphasizes the importance of experiential design in modern shopping mall.