Research On The Organization Of Customer Circulation In The Shopping Mall

In recent years,with the development of urbanization and the acceleration of urban expansion,the former urban fringe area is forming a new urban sub-core area.Moreover,the large-scale development of real estate driven by shopping malls in these areas is becoming the standard urban expansion model in China.This type of architecture can be said to be blooming and thriving.At the same time,the explosive growth of motor vehicle ownership and the maturity of logistics network,the traditional shopping model has also undergone tremendous changes.For example,the shopping area is growing dramatically,and from a sample shopping place for customers to a place for people to choose from foods,entertainment,children's playground,early childhood development academy and culture space,where specially emphasis on experiential shopping.The final result of this change is the complexity and diversification of the organization of customer-circulation.In the second chapter,the author points out some problems existing in the design of customer-circulation at present and gives the corresponding evaluation standard,which is the basic principle to guide the design of customer-circulation.According to this evaluation principle,this research has analyzed the relationship between the attractive functions and customer-circulation,which means the flag shops and the magnetic points should be conducive to improve the customer-circulation.Then the paper has enumerated several main customer-circulation modes,and made quantitative analysis.In order to compare the differences,advantages and disadvantages of the reachability circularity between them.The last part of this chapter discusses the relationship between the public space of customer-circulation and the customers experience by the analysis of consumer psychology.Through the analysis of the previous chapter,the third chapter develops the discussing about the function of main public spaces and the design methods how to organize customers circulation.As a result,the organization of customer's flow can be divided into two levels: horizontal flow line and vertical flow line.It also emphasizes the functions and characteristics of the main core spaces located on the flow lines.It is considered that the core public spaces have the function of organizing the customer-circulation and improving the visibility in this circulation process.Therefore,its shape and location are also the focus of the organization of customer-flow-lines.Finally,the paper puts forward how to improve the shopping experience of customers in the public spaces.The fourth chapter discusses the practical application of flow-line organizationdesign in the project through the analysis of the case study of Tianyue International Shopping Center which the author finished before.