On Experience-based Shopping Space Design

With the rapid development of the economy and society, people’s life hasgone through dramatic changes. The emergence of experiential consumption ischanging our daily consumption form quietly. In the transformation of the serviceeconomy to experience economy, the experiential consumption comes into being.At the same time, it also plays a very important role during the daily purchase. Forseveral developed European countries, the experiential consumption has beendeveloped and applied well in the commercial level, which has become the generaltrend in the future. Under this situation, experiential shopping space design hasgradually gained people’s attention. It has not only become a special space in theform of the architecture industry, but it also provides an experience platform forconsumers to express their emotions. Meanwhile, commercial real estate developersrecognize its tremendous business value, which becomes their preference. The issueof how to create a specialty shopping experience space to meet the individual needsof consumers, causing emotional resonance of consumers, giving them the physicaland mental feelings of pleasure, has not only result the thinking of commercial realestate developers, but also forms a new topic which need carefully researched bytoday’s designers and scholars.Under the trend of economic experimental shopping space, this thesis setsthe space usage of experimental design as the main research target, and makesresearch and explanation on the ideology, constituent elements, design principles andstrategies of experimental shopping space through five chapters. Chapter Oneintroduces the research background and reason. Through domestic and internationalexperiential status and trends of shopping space, it discussed the existing problemsand deficiencies. Chapter Two analyses the content, features, consumer psychologyand behavior of experiential consumption under the experience economy. ChapterThree analyses the constituent elements of experiential shopping space, and makes ain-depth study of the spatial form and spatial characteristics. Chapter Four makes a thorough analysis for the principles of experiential shopping space. Chapter Fivemakes case study on some successful experiential space design and extracts severaldesign strategies for the experiential shopping space, which acts in cooperation withthe previous analysis.