| With the advent of the experiential economy,the improvement of China’s economic level,the rapid development of electronic business,consumption patterns are changing dramatically.The convenience of online shopping,to transfer some of the traditional purpose of consumption to the electronic business platform,has affected the business entity.However,with the improvement of people’s living standards,people are no longer satisfied with the consumption of subsistence,switch to paying attention to spiritual consumption,focusing on the enjoyment of the process of consumption.Under the change of consumption mode,the experiential consumption emerges at the right moment.In many big cities in our country,people begin to advocate the experiential consumption.Commercial developers begin to pay attention to the design of the shopping environment.The designers by creating unique shopping environment and abundant shopping experience,to provide a memorable shopping experience for consumers,get consumer’s identification on the spiritual level of the shopping environment,to extend the time for consumers to stay in shopping centers and increase the probability of impulse shopping.This paper in the background of the experiential economy,from the experiential consumption’s point of view,to take the public space of shopping center as the research object,analyzes the characteristics and needs of consumers under experiential consumption,and research the public space of shopping mall under experiential consumption.Based on the above,this paper puts forward the design principle and design method of the public space of shopping mall under the experiential consumption,with a view to guiding and drawing the future design of the public space of shopping mall.This paper is divided into four chapters: The first chapter introduces the background,purpose and significance of the study,defines the scope of the study andrelated concepts,summarizes the research status at home and abroad,and summarizes the framework of the paper.The second chapter introduces the development of the shopping center,the classification and layout of the public space of the shopping center,and the interaction between the consumer and the public space of the shopping center,analyzes the concept of experiential economy,experiential consumption and the differences between experiential consumption and traditional consumption,and sums up the problems of the public space of shopping center under the change of consumption pattern.The third chapter investigates and analyses on the characteristics and needs of consumers to experiential consumption,and researches on the domestic and foreign excellent shopping center,analyzes the influence of experiential consumption on the functions,characteristics and elements of the public space of shopping center.The fourth chapter puts forward the design principle of shopping center public space under experiential consumption,discusses the design method of the public space of shopping center and the method of creating space theme,at the same time puts the design methods for consumers of different ages,finally,looks forward to the development trend of the future public space of shopping mall. |
