Research On The Folk Culture Diffusion Of Shanxi Heshun Embroidery In The Era Of Mobile Internet

Under the conditions of the new era,the state vigorously promotes the protection and inheritance of traditional culture,cultural undertakings flourish,the strategy of "cultural power" put forward,the promulgation of intangible cultural heritage law,has brought new historical opportunities for the development of embroidery folk culture which has been gradually marginalized.The folk culture of embroidery is the precious spiritual wealth left by the laboring people,and the cultural heritage inherited through the continuous expansion of cloth for thousands of years.Nowadays,with the deep integration of mobile communication and Internet technology,and the continuous expansion of mobile terminal platform,the way of information transmission presents a new look,which also affects the transmission pattern of traditional folk culture and provides more alternative channels and contents for the dissemination of traditional folk culture.Based on the era background of mobile Internet,this paper deeply analyzes the current situation of the dissemination of embroidery folk culture,summarizes and summarizes the problems of the dissemination of embroidery folk culture in the era of mobile Internet,and puts forward corresponding countermeasures and Suggestions.In this paper,through the sorting of domestic and foreign relevant research literature,field investigation,in-depth interviews with the inheritor of embroidery folk culture,the first hand information obtained will be sorted out,summed up and summarized the heshun embroidery folk culture related concepts,development process and dissemination characteristics.Through the analysis of the profound implication of embroidery folk culture,the paper summarizes the value of the dissemination of embroidery folk culture in the new era.Based on the theory of "5W" propagation mode,using the combination of qualitative and quantitative research methods,this paper analyzes the mobile Internet era of embroidered folk culture to the spread of the status,mainly selected the 10 medium as the specific research object,through the data statistics found that under the background of mobile interconnection embroidery status were mixed,the spread of the spread of different subjects in information spread folk culture each have emphasize particularly on,as well as in the era of mobileInternet provides audiences with multiple types of interaction under the wave form,by the impact of the mobile terminal applications,embroidered folk culture in content and form is still unable to break through the bottleneck of the current transmission.Combined with the data of the questionnaire survey,it is found that the dissemination effect of embroidery folk culture has different manifestations in the aspects of cognition,attitude and behavior effect.Combining with the above research results show that in the era of mobile Internet,embroidered folk culture exists four problems: the spread of linkage effect between subjects did not reflect,new technology used is not enough,content quality is grim and the lack of online interaction,to solve the above problems,this paper respectively from the main body,platform technology,content creation,propagation environment and the cultural market,summarize and put forward the corresponding countermeasures and Suggestions.In the end,the paper summarizes the whole paper and further prospects the research development direction.