Research On Folk Handicraft Culture Dissemination Based On Mobile Internet

For a long time,traditional folk handicraft have been regarded as an indispensable part of China's intangible cultural heritage.Properly protecting,inheriting,and carrying forward these traditional folk handicraft cultures has very important theoretical and practical significance for economic development and cultural thoughts.With the rapid development of modern information technology,the mobile Internet platform has also made major breakthroughs.The advantages demonstrated by the mobile Internet at the level of dissemination,content aggregation and interaction will inject tremendous energy into the development of the cultural industry.At present,the protection,inheritance and development of Chinese traditional folk handicraft culture face many difficulties.The joining of the mobile Internet will help ease the contradiction between traditional art and modern expressions.It will help integrate the traditional folk handicraft with the current cultural and art market environment,breaking through its bottleneck and forming a new industrial chain.Under the current background of socio-economic changes and cultural evolution,actively exploring and implementing innovation-driven forms for the dissemination of traditional folk handicraft culture can provide new momentum for its inheritance and development in the new era.In this study,the author wanted to solve the following questions:First,what is the actual living condition of China's traditional folk handicraft culture?Second,does the traditional forms of the dissemination of folk handicraft conform to the current development trend of social and cultural dissemination?Third,what role does mobile internet play in the dissemination of traditional folk handicraft culture?How to use mobile internet to promote the dissemination of handicraft culture and its industrial development?The thesis takes the cultural dissemination of the folk handicraft in the mobile Internet as the research object,and the full text is divided into four parts.The first chapter is the introduction.The second chapter is the overview of the dissemination of folk handicraft culture:The value of the dissemination of folk handicraft culture,the status quo of the development of folk handicraft industry,the traditional forms of dissemination of folk handicraft culture,and the dilemma of the cultural dissemination of the folk handicraft.The third chapter includes the relationship between the dissemination of the folk handicraft culture and the mobile Internet,the history of the application of the mobile Internet in the dissemination of the folk handicraft culture,the dissemination forms and application examples of dissemination of folk handicraft culture in the mobile Internet.The fourth chapter presents the problems and the optimized route for the dissemination of folk handicraft culture in the mobile Internet:The problems mainly include the lack of protection of intellectual property rights,the bottleneck of market expansion and the low application retention rate.The strategic advice of promoting the application of mobile Internet to the dissemination of folk arts and crafts mainly include the creation of quality content and the development of middle and high-end markets.This research looks at the content of the field of folk arts from the perspective of communication science.It combines the cultural characteristics and development ofChinese folk handicraft.It examines the dissemination of folk handicraft culture in theold and new environment,and sorts out the history of folk handicraft using mobile Internet to carry out cultural dissemination.This thesis analyzes the application examples of the dissemination of folk handicraft culture under the mobile Internet environment in the new era,so that the thesis does not depart from the fundamental theories and research methods of communication science,but at the same time,it has the cross-discipline features and research value,and forms a relatively systematic research system.Summarizing the optimization strategies based on the problems existing in the dissemination of the folk handicraft culture based on the mobile Internet can provide reference for the subsequent research about the dissemination of folk handicraft culture and even the development of the intangible cultural heritage industry.