Toy Product Design For Preschool Children's Personality Development

China is a country with a large population base,there are about 400 million children in china.With the full liberalization of the implementation of the second child policy in 2016,China will meet another baby boom in the period of time.Children are one of the most concerned groups,because they have a strong plasticity,especially the children aged 3-6 years old,whom in an important period of rapid development of healthy personality.So it is of great significance to guide the healthy development of children's personality,which for them can better adapted by the society and form a positive philosophy and values.At the same time,the theme of children at this stage is "playing".And the game is the basic educational way to develop children's cognition and life experience,so of the educational guidance of personality development.China's toy market is huge but the design ability is insufficient.With the decline of the domestic toy market since 2014,the toy manufacturing industry in China is facing the transformation and upgrade,which need the help of industry design.Therefore,this order firstly studies the nine targets of child personality development,then choose the creating and exploring as the training theme.Combined with the theory of developmental psychology and some data experiments and research,summed up the analysis of product market research status,optimizing the existing products with the use of industrial design.These will increase the possibility for the diversification and profession of China's toy market.Finally,the order has three groups of design plans,and select one of the group to carry out in-depth,including modeling,rendering,making display model.