Research On Development Strategy Of Jilin Oilfield Company Under The Background Of New Energy

The development and expansion of enterprises in the market can not be separated from the formulation of enterprise development strategy,especially in the volatile oil and energy market,the development strategy of enterprises plays a decisive role.Jilin oil field belongs to a large energy group controlled by the state.It has a history of 60 years.It is rich in oil and gas production capacity.Crude oil and natural gas have been extracted by about 170 million tons and 19.9 billion cubic meters,and the oil and gas production has been increasing in a step-by-step way every year,it has now reached 7 million tons,which is important for meeting the country's energy needs,boosting economic growth and raising the Comprehensive National Power.Due to the long time for development,the incompatibility between technical reserves and inferior quality of resources,the incompatibility between business development transformation and the rapid development of new energy sources are gradually revealed,and the complete cost of Jilin Oilfield Company has increased year by year;The oil price have declined and shocked under the influence of various international factors.For enterprises,it is both an opportunity and a challenge.This article concern on following main issue,How to obtain better operating results in the new situation,the impact of the rise of new energy on oil-related enterprises and the incidence.The aim is that through theoretical analysis and research,ultimately settle on the specific measures that oil companies should take in the face of the current new energy situation,with the aim of helping Jilin Oilfield to actively face and solve the current unfavorable situation,and use strategic vision to plan the future development path.Seeking a breakout.First of all,it is necessary to analyze the whole social environment of Jilin Oilfield,use PEST analysis model to comprehensively investigate the external factors that affect the development of Jilin Oilfield,and then analyze the internal overall situation of enterprises,through the analysis of the external environment and the internal situation of Jilin Oilfield,and then using the SWOT theory to integrate the data,the paper analyzes the internal and external environment of Jilin Oilfield,this paper summarizes the internal advantages and disadvantages of Jilin oil field enterprises,and the opportunities and challenges in the future,so as to make scientific positioning and correct development strategies.Secondly,in accordance with the actual situation of Jilin Oilfield Company,choose an diversification development strategy and formulate development strategy goals accordingly;then describes strategy implementation from the engineering technology,production support,multiple operations and market development;Finally,the concrete safeguard measures for the implementation of the strategy are expounded in detail from the angles of Organization,Manpower,Reform,capital,science and technology,enterprise culture,etc.,that is to optimize the organizational structure,human resources adjustment,steady and orderly deepening of reform,fund allocation guarantee,vigorously promote scientific and technological innovation,strengthen the building of enterprise culture and other measures.Therefore,the analysis and summary of the internal optimization and external challenges of Jilin Oilfield can provide advice and help for enterprises to locate scientifically,expand scale,increase production capacity and formulate correct development strategy.At the same time,it can enable enterprises to face up to the problems in the development process,seriously analyze,make scientific decisions,and deal with the contradictions in the development,thus promoting the overall development of Jilin Oilfield and establishing a good corporate image,for other state-owned enterprises to provide reference for future reform and development.