Research On The City Environmental Image Construction Of "Green Beijing" From The Perspective Of Frame Theory

With the development of modernization in China,environmental problems have been paid more and more attention by all aspects of the society.As the capital of China,the construction of Beijing's urban environmental image is particularly important.This paper selects environmental news reports of Beijing area from Beijing Daily since the 12 th Five-Year Plan period,it is concluded that the formation of this mode of environmental news reports by Beijing daily is influenced by three factors,namely,the political attribute of the characteristics of party's newspaper,the tension between economic development and the environmental protection,and the overlap between "citizen" and "audience".combined with content analysis and text analysis,makes classified statistics on the number of reports,reporting framework,reporting topics,reporting tendency and the use of news pictures,so as to obtain the overall characteristics of environmental news reports of Beijing daily since the 12 th five-year plan.Through the analysis of agenda setting theory and frame theory,it is found that the environmental news reports of Beijing daily focuses on the entity image of the city.Through the two long-term agendas-"focus on Beijing,tianjin and hebei" weekly to broaden the scope of green cities,"government and citizens" special edition to build a normal city environment image;Attract local citizens by digging deep into urban ecological culture;On the diachronic aspect,the presupposition of the future urban environmental image constructs the audience's imagination of the future urban environmental image.In addition,through the We Chat public platform of "walking Beijing,tianjin and hebei" and "the party newspaper to help you do" matrix environment reports,to a certain extent,to expand the interactive Beijing daily.Finally,through the research,it is found that the environmental news reports of Beijing daily has a "self-shaping" negativity,a lack of economic framework,an incomplete risk topic,and a lack of in-depth risk reports.In this paper,constructive Suggestions are given,which are to strengthen the enthusiasm of self-shaping environmental news reports and to increase the coverage of the economic framework integrating economic development and environmental protection.And add in-depth reports on the environment.