Marketing Strategy Research Of Anhui FD Steel Structure Company

Steel structures have attracted the attention of many domestic construction engineering enterprises because of their own advantages,and have been rapidly applied in the field of construction engineering.With the country paying more and more attention to the work in the field of environmental protection,green energy-saving buildings have become the focus of urban construction in the future,and the green steel structure construction market is growing rapidly,and steel structure enterprises are facing great opportunities for development.FD steel construction company is a new steel structure private company in ANHUI,with the qualification of professional contracting of steel structure.Facing the market opportunity,how FD steel structure company formulates the suitable marketing strategy is one of the important issues to realize the company management performance enhancement.Based on the introduction of marketing strategy and related theories of industrial product marketing,this paper analyzes the marketing environment of ANHUI FD Steel Structure Company and studies the marketing strategy of ANHUI FD Steel Structure Company.The first is to introduce the marketing strategy and the related theories of industrial product marketing,to provide the theoretical basis for the follow-up research;the second is to analyze the macro marketing environment and micro marketing environment of ANHUI FD Steel Structure Company by using pest and 5-force competition model method;the third is to analyze the current situation of STP marketing,product strategy,price strategy,channel strategy and promotion strategy and its existing problems,using fish bone The graph focuses on the reasons that lead to these marketing strategies;the fourth is to put forward the marketing strategy optimization suggestions of ANHUI FD steel structure company from four aspects of product strategy,price strategy,channel strategy and promotion strategy;and the fifth is to put forward the marketing strategy optimization guarantee measures of ANHUI FD steel structure company from the aspects of concept,system and team.Based on the research on marketing strategy of Anhui FD Steel Construction Company,its conclusion is of great significance to improve the company's performance and marketing efficiency.At the same time,it has some reference significance for small and medium-sized steel construction companies to seize the market opportunity to optimize the marketing strategy of steel products...