Research On International Marketing Strategy Of PRODUCT C Of QJ Company

QJ company was founded in 1958.The company is mainly engaged in the chemical industry.It has won the first batch of AAA credit rating enterprises in Shandong Province and Qingdao,the benchmark enterprise of energy efficiency in the petrochemical industry and the May Day Labor award.The company was formerly the first listed company in the chemical industry in Qingdao.At present,the company has established 1 branch and 5subsidiaries.In this paper,based on QJ company’s international marketing practice of chemical products in recent years,the international market environment,competitive situation and market opportunities of China’s chemical product enterprises are analyzed,providing objective basis for QJ company’s international marketing practice.In this paper,literature reading method,theory and practice,questionnaire survey method and other methods are used to analyze the shortcomings of QJ company in the process of international marketing,and put forward feasible solutions to the existing problems.First of all,based on the relevant theories of marketing,this paper deeply understands the relevant concepts of international marketing,and takes STP international marketing theory and 4P marketing strategy as the theoretical basis of this research.Secondly,combined with the market situation and market competition situation of QJ Company,it analyzes the existing international marketing strategy of QJ company,and the marketing mix strategy adopted in the international market,including product strategy,pricing strategy,channel strategy and promotion strategy.SWOT method is used to analyze the strengths,weaknesses,opportunities and threats of QJ company in different market segments.Finally,according to the marketing strategy adopted by QJ company in each target market and the characteristics of the company itself,the deficiencies and existing problems in the process of international marketing are analyzed,and suggestions are put forward to ensure the implementation of its international marketing strategy.For example,this paper proposes that in order to improve the international marketing ability,QJ company must establish the enterprise operation concept of continuous innovation,improve the corporate image and product quality;Strengthen the training of marketing and business personnel in applied technology and marketing;Reasonable selection of middlemen;Strengthen the supporting role of the Internet to build an international marketing information system;Prevention and control of international marketing risks and other measures.