YC Mixed Reality Glasses Marketing Strategy Research

Throughout the entire year of 2019,the Sino-US trade war initiated by the United States has had a big impact on our economy.Especially in the high-tech fields such as chips and computers,the United States has imposed a double blockade on China’s technology and supply of goods,which has made the development of China’s own-brand high-tech companies difficult.Against this background,Shanghai YC Technology Co.,Ltd.has overcome difficulties and broke through numerous obstacles.The sales performance of MR smart glasses products has continued to rise for four consecutive quarters,mainly relying on its strong independent research and development strength and product innovation.As a high-tech company that "emphasizes R & D,light on marketing",in order to obtain a leap-forward development in future growth,after all,accurate and effective marketing strategies are indispensable.This paper studies the marketing strategy of Shanghai YC.In the past two to three years,the concepts of VR(Virtual Reality)and AR(Augmented Reality)have spread all over the world,and have been popular among investment companies.Accurately choose the B-end market segment? Through internal and external environment analysis,industry competition situation and main competitor analysis,and SWOT matrix analysis,this paper summarizes what YC company should do in market selection and positioning,and analyzes the face of YC company through STP and 4P marketing theory.Marketing issues,and give marketing strategy suggestions that are consistent with their own objective development laws.With the continuous advancement of technology in the high-tech field of electronic information,the development of the MR,AR,and VR industry groups is bound to change with each passing day,and many local high-tech companies in China will also compete in this industry.The research in this paper not only has a guiding significance for YC’s future marketing strategy adjustment,but also has a certain reference for other later participants in the emerging industry of China’s MR mixed reality.