Research On The Impact Of Chenming Paper's Environmental Responsibility On Corporate Performance

With the frequent occurrence of environmental pollution incidents in recent years,the relevant departments have strengthened the supervision of the environment,and listed companies,especially polluting companies,have to withstand the increasingly severe environmental supervision test.As we all know,companies are established in accordance with the law and are funded by shareholders for the purpose of profit.Shareholders enjoy rights such as asset returns and participation in decision-making in accordance with the law.The fundamental purpose of chasing capital appreciation under the leadership of managers is to maximize shareholder benefits.However,it is important to understand that the survival and development of an enterprise involves many aspects.Funding support,human capital,government subsidies,and other production factors will have a certain impact on the enterprise.In the current management of social enterprises,the rights and interests of many stakeholders need to be taken into account.Although in the traditional consciousness,corporate profit-seeking and environmental protection behaviors are difficult to coexist,the company must spend a lot of time and capital costs to achieve green environmental protection and technological innovation,which will inevitably increase the operating costs of the enterprise and affect the normality of the enterprise in the short term.Make a profit.However,there is a large amount of literature and case studies showing that in the long run,the environmental protection behaviors of enterprises to strengthen the implementation of environmental responsibility can establish a good corporate image,obtain consumer brand loyalty,improve corporate credit level,and form a unique competitive advantage for the company.The improvement in financial performance not only makes up for environmental protection expenditures but also helps companies achieve sustainable development.This article analyzes on the basis of finding and researching relevant materials,focusing on the stakeholders theory,sustainable development theory,corporate reputation theory,and externality theory.Based on the definition and classification of stakeholders,it affects companies from multiple perspectives.The research on the factors of environmental responsibility fulfillment and its impact on corporate performance are reviewed,and a literature review is made accordingly.Through the theoretical analysis,it explores the influence mechanism of various stakeholders on the performance of environmental responsibility of the company,and the impact of the performance of the company on the performance of the company.Make theoretical preparations for the later case studies through theoretical analysis.This article attempts to use a single case study method.The lack of environmental responsibility in the early development of Chenming Paper has caused negative news about many pollution incidents,which has a certain impact on the reputation and profitability of the company.Since then,under the influence of many stakeholders,the company has changed its production philosophy,actively improved the systems of green production and environmental protection,and further strengthened the implementation of environmental responsibility.This article first introduces a series of negative impacts caused by frequent corporate pollution scandals,and analyzes the reasons for the lack of environmental responsibility in the early stages of the enterprise.Secondly,start with the change in attitude of enterprises to strengthen their environmental responsibilities,and specifically analyze the influence and cooperation of various stakeholders to urge enterprises to strengthen environmental protection expenditures through reports and protests by residents,expanded media publicity,and the establishment of management and shareholders to increase research and development institutions Fulfilling environmental obligations.Through case analysis,it was found that when the company caused negative news on environmental pollution,the stakeholders responded sensitively,and because its environmental demands were not met,it positively affected the related business activities of the company.Chenming Paper changed its negative response attitude under the influence and guidance of various parties,and began to actively work to strengthen the cultivation of environmental awareness,improve the regulatory system,focus on innovation in scientific and technological research and development projects,and build a circular economy chain,and actively improve its environmental responsibility.Performance level.Through the collation and analysis of relevant data again,it was found that while Chenming Paper continued to improve its environmental responsibility from 2013 to 2018,its financial position was not affected by this,but it has shown an upward trend in recent years and has therefore satisfied Stakeholders' rights and demands of all parties in the enterprise.Finally,the analysis of a series of data and data analysis of corporate financial performance and non-financial performance from various perspectives of stakeholders,this article can draw conclusions:different stakeholders each through different channels to promote the company to strengthen environmental awareness and fulfill environmental responsibilities,to achieve business Continuous development,and at the same time,the company will feedback to stakeholders in various ways and forms to meet their respective interests.This research is of great significance for optimizing pollution sources and reducing the cost pressure of pollution prevention and treatment,and provides experience and lessons for polluting enterprises to establish environmental awareness and sustainable development concepts and implement effective environmental protection measures.It is hoped that it can fulfill the environmental responsibility for enterprises to solve environmental pollution problems and play a certain enlightenment and guidance role in achieving sustainable development.