Research On Productive Protection Of Silver Ornaments Technique Of The Miao In Guizhou Based On ASEB Analysis

Productive protection is one of the current important methods of intangible cultural heritage protection,and is also the focus of current research and development in this field.As the first batch of minority traditional arts and crafts approved by the State Council as a national intangible cultural heritage,the Miao silver arts and crafts have their own production characteristics and characteristics.Studying the productive protection of Miao silver jewelry techniques is conducive to enhancing the vitality of Miao silver jewelry skills,encouraging the inheritance of Miao silver jewelry skills in production,improving the inheritance of inheritors,and promoting the integration of Miao silver jewelry into people’s production life.At the same time,it can also provide experience and lessons for revitalizing the inheritance and protection of traditional skills of ethnic minorities in Guizhou,and using traditional skills to promote regional economic development in Guizhou.According to the research plan,this article first introduces Guizhou Miao silver jewelry technology,Guizhou’s existing Miao silver jewelry productive protection demonstration base and the mode of productive protection,and collects and organizes national and provincial intangible culture of Miao silver jewelry technology in various parts of Guizhou The number of heritage lists and the number of inheritors;then,using a combination of literature research and questionnaire surveys,a combination of online and offline to obtain consumer questionnaires that have not purchased silver jewelry from the Miao people in Guizhou,research the reasons why consumers did not purchase and their knowledge of the Miao ethnic silver jewelry skills by using SPSS22.0 data analysis software.In addition,this study uses the ASEB analysis method to conduct a post-purchase questionnaire survey on consumers who have purchased Guizhou Miao silver jewelry from the perspective of consumers’ purchasing experience.The same software is used to analyze the recovered questionnaire to study consumers the experience of purchasing Guizhou Miao silver jewelry,detailed analysis of the advantages,disadvantages,opportunities and threats of Guizhou Miao silver jewelry technology in the four aspects of productive protection activities,environment,experience and revenue,and discussing the key factors that affect the experience of Miao silver jewelry consumers.Taking into account the one-sidedness of the consumer questionnaire survey,this study also conducted interviews with Miao silver jewelry craftsmen,heads of Miao silver jewelry enterprises,and staff of the Guizhou Provincial Inheritance Protection Center.Through interviews,we can understand the current production protection status and skills of Miao silver jewelry Inherit the dilemma and other actual difficulties.Based on the data of the questionnaire survey and the results of the interviews,the conclusion of the ASEB matrix is drawn and analyzed.According to the analysis matrix of ASEB and the conclusion of the interview,combined with the profound cultural background of the Miao nationality,this article comprehensively combines the five aspects of Miao silver jewelry purchase activity elements,environmental elements,experience elements,inheritor training and policy guarantees,and proposes for the productive protection of Miao silver jewelry skills in Guizhou Improve the improvement strategy,make the productive protection of the Guizhou Miao people’s silverware skills better integrate into the daily life of modern people,and strengthen the "hematopoietic function" in the process of inheritance.