Research On Financial Strategy Of LYJN Company

Financial strategy is the core of corporate strategy and plays a vital role in the development of the enterprise.How to continuously optimize the financial strategy with the development of the company is the focus of modern enterprises,and it is also the problem faced by the research object LYJN company.LYJN company was founded in 1992 and is a leading company in the energy-saving insulation material industry.It is facing development opportunities brought by the state's vigorous promotion of environmental protection strategies and the promotion of new and old kinetic energy conversion projects by the Shandong provincial government.It is necessary to optimize its financial strategy to adapt to the adjustment of corporate strategy brought about by changes in the market environment,so as to solve the current unstable profitability of the company,the shortage of funds and other conditions in the company now,and further promote the enhancement of corporate value and achieve long-term development.This article combines the relevant theories of financial strategy,firstly introduces and analyzes the internal and external environment of LYJN company,summarizes the advantages,disadvantages,opportunities,threats and industry competition faced by the company's development,and introduces the company's financial status and current financial strategy.Secondly,according to the adjustment of the corporate strategy,the current financial strategy adjust direction is analyzed and summarized,which involves financing methods,investment directions,operation management and distribution policies;Emerging financial strategy analysis tools--financial strategy matrix model is adopted to comprehensively analyze and evaluate the company's current performance from two dimensions: the value of EVA,the difference between the actual growth rate and the sustainable growth rate.It is pointed out that LYJN company is in a shortage of value-added funds.The single financing channel,the large amount of bank wealth management investment,weak management and control of accounts receivable,and the stable growth of cash dividend distribution policies have further exacerbated the company's shortage of funds.Then,based on the analysis results of the financial strategy matrix,six solutions such as improving the total asset turnover rate were proposed,simultaneously puts forward the financial strategy choice of LYJN company,and the specific implementation measures for financing,investment,operation management and dividend distribution,at the same time,it proposes three measures to ensure the implementation of the financial strategy.Finally,it summarizes the full article,points out the research conclusions and deficiencies,and clarifies the direction of the next research.