Research On The Culture Of Internet Eating And Broadcasting Culture From The Perspective Of The Media

This article mainly focuses on food broadcasting,and explores the current status and operating mechanism of the spread of Internet food broadcasting in the context of the growing popularity of Internet media.Eating and broadcasting on the Internet has become a tide in the media age.A new cultural communication ecology has gradually formed in the rapid development of online food and broadcast based on new technologies,and it is constantly improving and improving.This article,from the perspective of radio and television science,combined with communication science,explores the spread behavior and operating mechanism of Internet eating and broadcasting in the context of the prosperity of the media.The self-media created by the new network technology has become a feature of the current era.The formation and dissemination of Internet broadcasts must have an inseparable connection with the new media.Online food broadcasters rely on various live broadcast platforms and video websites to quickly become popular.Food broadcasters use the form of barrage to communicate and share food with the audience,accompany users and fill the audience’s psychological satisfaction.The rise of Internet broadcasts has not only promoted the upgrading and transformation of the online cultural consumer industry,but also promoted the prosperity and development of the new media industry.Due to the differences between Chinese and foreign cultures and their current development status,their understanding of the media is also different.Although China started later than foreign media,it has developed rapidly and has the potential to catch up.With the rapid popularization of mobile terminals,live broadcasts and short videos have become the most popular content dissemination forms,especially the fragmented and mobile features of short videos themselves,which have further improved the efficiency of dissemination.The Chinese nation ’s exploration of food culture has not stopped.Food broadcast shows the beauty of food to the audience through sharing or exaggeration,so that more audiences can participate in the discussion of food culture.The audience plays a companion role.Therefore,this paper is mainly dedicated to the research on the status of online food broadcasting in China.The self-media platforms involved in this article are mainly head platforms such as Bilibili,We Chat,Toutiao,and Weibo,which are also of reference significance.The form of eating and broadcasting is mainly divided into live broadcast and short video.Relatively speaking,short video is more powerful.In addition,short videos can be edited later,so its content is richer and more interesting than live broadcasts.The main advantage of live broadcasts is that real-time online communication has a stronger sense of social presence,but because of live broadcasts,all issues will be exposed to the audience,so the live response ability of the live broadcast.The requirements are higher.More domestic research is focused on these two forms of communication.This article will conduct observational research from a larger perspective,and consider the entire communication process as a communication ecology,and the so-called communication form is only one part of the communication ecology.From the information source to the media to the audience,the three communication links are sorted out in order to study the role and impact of each part in the entire food and broadcast communication ecosystem.The related research on eating and broadcasting is still relatively small in China,and the relevant literature materials of major academic websites are also limited,which also stimulates the author’s motivation to study.What is the propagation logic behind the popular Internet broadcast? Why is this form of communication recognized by the audience? Can the popularity of Internet broadcasts last? This is what we as media students need to study.This article hopes to explore the current status of online food and broadcast transmission from the perspective of the media,to identify areas for improvement,to provide a better new path for the development of online food and broadcast,and to expand its scope of influence and make it socialism with Chinese characteristics.The new banner is better integrated with the excellent traditional Chinese food culture and shows a new cultural soft power.This article will try to analyze the various transmission behaviors and operating mechanisms of the network food and broadcast,and explain its formation reasons,interaction mechanism,and communication effects,and give reasonable suggestions for the further development of the entire network of food and broadcast.