The Packaging Design Of Shengfeng Su Fan Brand

With the improvement of people's material living standard,people pay more and more attention to spiritual needs.Sheng feng Su fan is the inheritance brand of Suzhou fan making skill,Chinese Intangible Cultural Heritage,and is the traditional handicraft of Suzhou,Jiangsu Province,China.To improve the cultural value and design concept of Sheng feng Su fan brand packaging is of great significance to the development of fan cultural packaging with local intangible cultural heritage product characteristics.After positioning the consumers,combining with the cultural elements of Su fan,the subject subdivides the consumers,creates Sheng feng Su fan brand packaging to meet the needs of different consumer classes,inherits Su fan culture,and improves the added value of products.First of all,through the collection and collation of the cultural elements of the Su fan,a typical element database of the Su fan culture is established.Then,the representative symbols of cultural elements of Su fan are extracted,market research is carried out,the advantages and disadvantages of the existing packaging of Sheng feng Su fan are analyzed,and the positioning of consumers is analyzed.Finally,the typical elements of Su fan culture are translated,the consumer groups are subdivided,and the theme packaging for different groups is designed.Based on the study of Su fan culture,the subject subdivides the consumer groups,designs the packaging design scheme to meet different consumer groups,improves the added value of packaging,guides the development of Sheng feng Su fan brand packaging,and provides reference for the design of similar fan packaging.