Research On Marketing Strategy Of Electronic Glue Products In YDH Enterprise

YDH company product is electronic glue,which refers to the glue used in electronic products and is distinguished by different application environments and functions.YDH company has developed very rapidly in recent years.Through the rational development of scientific and technological research and development,the quality and function of electronic glue products are constantly improved,and the electronic glue product line is gradually enriched.In the course of the development of YDH company,the marketing work has been paid attention to by the managers of YDH company,and also through a series of marketing strategies to improve its brand influence.Marketing work is an important component of the enterprise development strategy.When the enterprise establishes a scientific marketing system,it can not only make the advantages of its own electronic glue product be well known to more target customers,but also in the process of making and perfecting the marketing strategy,it is also the electronic glue of YDH company to itself.The process of re examining products,prices,channels and so on.But in the process of marketing,the understanding of marketing concept is not enough,and the development of YDH company is too dependent on the quality and technology of electronic glue products.The low level of marketing work restricts the promotion of marketing influence,which causes the market competitiveness of YDH company to meet the bottle.Neck,YDH company urgently needs to improve its marketing level through effective ways.This paper mainly analyzes the shortcomings of the marketing work of YDH company at the present stage,and uses the questionnaire survey to analyze the problems and reasons of the marketing work of YDH electronic glue products based on the customer satisfaction survey,and puts forward some suggestions on the marketing work of YDH company,hoping to improve the YDH public.The marketing level of the company makes the marketing resources of YDH company more centralized,and helps the formulation and implementation of marketing strategies.In the course of the study,the main use of questionnaire survey method,through the way of issuing questionnaires to the YDH company at the present stage of customer satisfaction survey,to understand the customer's marketing work is unsatisfactory,and give the results of the questionnaire survey to analyze the problems and causes of the marketing of YDH company.Suggestions and safeguards for the marketing of electronic glue products of YDH company are put forward.In the course of the study,the literature research method is also used,and through consulting the relevant literature of the domestic and foreign experts and scholars on marketing,it is helpful for the formulation and implementation of the marketing strategy and the formulation and implementation of the safeguard measures.The case study method is also used in the research process,combined with the example of YDH electronic glue product sales work,which makes the research in this paper more specific.Through this study,we put forward the formulation and implementation plan of the marketing strategy of YDH company,and put forward the guarantee measures of marketing strategy,which can improve the marketing level of YDH company and stand out in the fierce market competition.On the basis of the insufficient marketing research in the electronic glue product industry at the present stage,and on the basis of the fierce competition in the industry,the research on the marketing strategy of YDH company can also help the scientific construction of the marketing system in the same industry,better compete with the foreign goods brand,and improve the electronic glue in China.The comprehensive competitiveness of the product brand.