Research On Marketing Strategy For Dulux In Inner Mongolia

In recent years,the ups and downs of the market environment have caused a very significant impact on our coatings industry.Changes in the economic environment,the rise of the Internet,and the continued downturn in the real estate industry,Increased costs and reduced profit margins,For distributors in the coatings market,it is a huge challenge.Compared with prosperity and prosperity in times of adversity,when adversity comes,the strong and the weak must be distinguished.To become a strong in adversity requires us to adapt to market changes and adjust marketing strategies in a timely manner.Dulux is a world-renowned paint brand that belongs to the parent company AkzoNobel.Its products include many products such as latex paint,wood lacquer and painting accessories,as well as one-stop wall renovation services such as home easy coating,Dulux products.In the past ten years,Dulux has not only been a leader in the development of a special business channel for home improvement paint brand stores,but has also accumulated a fairly solid competitive advantage in this growth process.However,in recent years,as competitors continue to imitate and step by step,Dulux has also experienced increasing competition pressure in this advantageous business channel.At present,we are not only highly homogeneous with our main competitors in terms of product features and service content,but also have almost no difference in marketing methods over the years.The growth of our business depends almost entirely on channel resources accumulated over time,and The gloom of the industry environment.To maintain Dulux's competitive position in the Inner Mongolia region,we must proceed from the actual point of view and the specific conditions of the Inner Mongolia regional market,and according to the characteristics of the business model of the coatings industry,the marketing strategy that fits the actual situation of the specialty store and can be effectively implemented.This article is based on deep consideration of the current challenges in the development of Dulux Inner Mongolia's regional business,analyzes the differentiated needs of the target group targeted by the business model of the specialty store,and uses SWOT analysis tools to analyze the advantages,disadvantages,opportunities and threats of Dulux's business in Inner Mongolia.To provide a basis for us to formulate marketing strategies.Combined with the existing marketing strategies in Dulux Inner Mongolia,the market segmentation,target market selection,and market positioning are carried out.From the four dimensions of marketing we are familiar with,we can work out the personality that is in line with the actual competitive environment of a particular market.Products,prices,channels and promotional strategies.First,the Inner Mongolia region should be equipped with products that meet market demand and ensure that the product creates a market effect that meets expected revenues during its life cycle.Then,based on the purchase cost,operating expenses and market acceptance,and referring to competitors' pricing,The product determines the sales price,and then considers selling the product in the appropriate place,so that its products and related information can reach the target consumers efficiently.Use specific means to stimulate consumers to buy products,drive them to make purchasing decisions,and measure the effectiveness of their promotional investment.Finally,the guarantee mechanism and measures are formulated for the implementation of the marketing strategy to ensure that the marketing strategy achieves the expected goals.Such a marketing strategy is comprehensive,and it can also ensure the accuracy and efficient output of limited business resources to a large extent.This article follows the research ideas of asking questions,analyzing problems,and solving problems,based on the current market conditions,from the best product mix selected by specialty stores,to reasonable pricing and profit portfolio management,to the use of appropriate channel information marketing methods Reach the target consumers to the limit,and finally go to the selection and formulation of the comprehensive promotion plan of the specialty store,and explain the marketing strategy of Dulux Inner Mongolia.It helps us recognize the severe market situation,review our own shortcomings,and adjust marketing strategies in accordance with market conditions in a timely manner to form our own competitive advantage and create more profits and value for dealers and other stakeholders.With the continuous development of the economy and the increasingly fierce market competition,it is of great significance to improve the market competitiveness of Dulux in Inner Mongolia.