The Research Of Neo-Chinese Style Tea Packaging Design

With rapid development of market design,the varieties of tea are increasingly abundant,tea-drinking being popularized.China is called on to be the homeland of tea,meanwhile,tea,as a commodity,has a wider prospect in the years ahead.But,in the multivariant era of information,especially under the influence of foreign cultures’ interaction,a handful of designers advocate deign of basing on the west civilization and abandon national tradition,gradually leaving nationalization of packaging design in China as well as the phenomena of language westernized to an extreme place.Heaps of classical cultures full of national tradition develop into an dead end bit by bit,which critically inhibits further progress of the tea packaging design.It has become significant task through world that how to design the tea packaging that not only has Chinese national cultures but can be sold smoothly on the market due to its aesthetic needs and unique features by combining traditional cultures with the breath of new age subtly.The special tea packaging design with an goal to unify national and epochal character blends traditional elements and modern elements to innovate,which provides theoretical reference and design ideas for solving the intractable issues.The problems,such as for preserving in a blind way,lack of understanding;for modern design’s copinism,short of creative point,and no variation for using the fixed pattern in the facet of color,structure and decoration can be analyzed through the investigation of the current situation of tea packaging transnationally.The author suggests that Neo-Chinese style tea packaging design be the development tendency.The design must hold on to the there concepts : first of all,theinnovation made on the packaging decoration by adding the cultural features;secondly,the innovation made on the packaging material by synthesizing the tea’s physical attributes;Eventually,the innovation made on the packaging form by integrating the features of commodity.The guidance leads author to consider the cultural backgrounds and relevant elements from A DREAM IN RED MANSION as the design scheme to explain the concepts of Neo-Chinese style tea packaging design explicitly,verifying all things above.The breakthrough of design practice can be embodied on the fixed thinking reusing directly traditional elements,which integrates the national and epochal character.The application of new material,new technology,new form not only meets the demands of market,but preserves the national cultures,realizing subliming from form to the spirit,as a constructive and referential opinion,with which that will be helpful for the Neo-Chinese style tea packaging design.