A Study On Foreign Market Development Strategy Of LF Company Stainless Steel Cutlery

LF company is a company with the main business of stainless steel cutlery production and sales.While the domestic market is stable,LF company now extends business scope,develops foreign market little by little.At present,there are lots of problems and challenges of stainless steel cutlery foreign market developing,so how to keep a foothold on foreign market,improve the market share of products and market profitability need LF company adopt suitable market self-development strategy.Firstly,the paper introduces the research background and significance,through organizing and extracting the research result of domestie and foreign scholars,presents the research contents,research method and technical route,expounds the correlation theories which include product development strategy theory,market development strategy theory,intermational market segmentation theory and 6Ps marketing theory.Secondly the paper studies the status of LF company stainless steel cutlery foreign market developing,adopts comparative analysis and SWOT analysis methods to analyze the foreign market environment of LF company stainless steel cutlery products,foreign market status,competitors,market development strengths,weakness,opportunities and threats,and then obtain the existing problems of LF company stainless steel cutlery foreign market developing,lay the foundation of presenting the LF company stainless steel cutlery foreign market developing strategy.Once again,the paper combines SWOT analysis model,obtains LF company stainless steel cutlery foreign market developing strategies,from the development strategy,the diversification strategy,the reversal strategy and the preventive strategy four general direetions,which include market segmentation strategy and development methods,product development strategy,channel strategy and product pricing and promotion strategy.Market segmentation strategy means segmenting markets based on requirements,consumption level and consuming behavior of different countries;Product development strategy means optimizing products or developing new products for enhancing market share;Channel strategy means developing more distribution channel;Product pricing and promotion strategy means adopting flexible price and different promotion to improve LF company products advantage.Finally,presents related supporting safeguard measures of implementing the strategy in the previous chapter which include product brand and producing safeguard measure,HR safeguard measure and market development safeguard measure.The key point of product brand and producing safeguard measure is enhancing the popularity of LF own brand and ensuring the delivery,quantity and quality of order;HR safeguard measure should ensure the integrality and superiority of management,producing,design and developing team;Market development safeguard measure should make plans and target based on overall perspective and adopt suitable strategy.As the foreign market environment changing,LF company should enhance foreign market developing,customers seeking and export gravity.Foreign market developing is the priority among LF company priorities.Hope the suggested market developing strategies can act guide function for LF company future development,LF company should discover the deficiency of the strategy during implementation process,improve in time.