Research On Huizhou Tea Packaging Design Based On Simple Concept

This paper mainly studies the two aspects of plain concept and Hui tea packaging design.The purpose of the research is to apply the simple aesthetics of Hui tea culture to the design of Hui tea packaging,and to display the beauty of simple and ancient in the packaging.The simple design idea advocates the natural and simple design concept,bringing the design back to the tradition and achieving the return to the realm.This article starts from theory and practice.In the first part,it expounds the background,research status,research purpose and significance,and research methods of plain concept,and reveals the importance and necessity of research on plain concept.The second part starts from the etymology of "Sisu" and the connotation of classical culture,and defines the simple concept.Secondly,it explores the aesthetic source of the simple concept;and demonstrates the basic role of Chinese Taoism in the simple concept.Analyze the theoretical support of the simple concept of aesthetics in the Laozi and Zhuangzi thoughts of "five colors are dazzling","less is more,more confusing","inaction","everything is natural",and present a simple and pure,natural aesthetic.feature.The third part is from the perspective of packaging design,from the aspects of graphics,color,font,texture,meaning and other aspects to explore the way of combining with simple concepts,and enumerates the examples of packaging design at home and abroad,so that people can understand the simple concept of design cases.There is a clearer understanding of the body.The fourth part mainly uses the Huizhou tea packaging as the design project,and carries out the design practice of the subject according to the simple design concept and design criteria in the design of Huicha packaging design,and analyzes the design works;The full text is summarized,The purpose of this paper is to incorporate the simple concept into the packaging design of Huicha,and to inject fresh blood into the future development trend of Huicha packaging.At the same time,it also provides new ideas and ideas for the development trend of other design fields.