| With the gradual aggravation of global warming and the exhaustion of some resources,reducing carbon emissions and promoting the recycling of resources have become one of the hot topics of common concern worldwide,it is imperative to develop low-carbon economy.As a new green production method,the closed-loop supply chain can not only reduce resource consumption,but also reduce costs,at the same time can also enhance the competitiveness of enterprises,reduce carbon emissions,reduce the degree of environmental pollution,therefore,promote the development of low-carbon economy of enterprises.This paper builds a low-carbon policy constrained retailer responsible for recycling the manufacturer’s secondary closed-loop supply chain responsible for manufacturing and remanufacturing,based on consumer preference,this paper explores the optimal pricing and production decision-making of enterprises under the constraints of carbon policy,this paper mainly explores the sources of carbon footprint under the constraints of carbon cap-and-trade and carbon tax.Firstly,theories related to closed-loop supply chain,low-carbon supply chain and low-carbon policy are sorted out and the relationships among the three are clarified.Secondly,domestic and foreign literatures on closed-loop supply chain pricing,remanufacturing,closed-loop supply chain considering carbon emission,and closed-loop supply chain under carbon policy are reviewed.Next,consumer preference is introduced into the model as an exogenous variable studied in this paper,establish the pricing model of centralization and decentralization of closed-loop supply chain under the constraint of carbon tax policy and carbon trading price using reverse solution method to solve the influence of consumer preference,carbon tax rate and carbon transaction price on closed-loop supply chain pricing and profit.Finally,an example analysis is carried out and some data collected from relevant enterprises are simplified to obtain a set of data closest to the original supply chain operation for numerical simulation.The main conclusions of this paper are as follows:(1)Carbon tax and carbon quota and trading policy to some extent makeenterprises change production mode to reduce carbon dioxide emissions.(2)Through numerical simulation,it can be concluded that the closed-loop supply chain under centralized decision-making is superior to decentralized decision-making in both emission reduction effect and profit,enterprises in each node of the supply chain can only cooperate with each other,then can make the entire supply chain benefit highest,is helpful for the supply chain the sustainable development.(3)Through sensitivity analysis,it is found that the carbon tax rate and carbon trading price under the low-carbon policy will have an impact on the decision-making of enterprises,when the carbon tax rate or the price of carbon trading goes up,the price of the product goes up,at the same time,it also has an impact on the optimal pricing decision and the optimal profit under the closed-loop supply chain.With the improvement of consumers ’ awareness of environmental protection,consumers are more and more recognized for low-carbon products,more can mobilize the enthusiasm of enterprises to implement low-carbon production mode.Therefore,policy makers can clarify the impact of carbon tax and carbon trading policies on enterprises and formulate targeted policies to promote enterprises to achieve a win-win situation of economic benefits and environmental protection.The research results can not only provide production management enlightenment for enterprises to develop in the context of the implementation of low-carbon policies,but also provide relevant policy Suggestions for the government to formulate low-carbon policies. |