Research Of The Shanxi Quinoa Packaging Design

Quinoa is known as "king of grain","nutritious gold" and "future food".In South America,the quinoa has been planted in the Andes for over 5000 years.Since NASA identified it as the most suitable space food in 1980,the United States and Canada began extensive trials and soon entered the health food market.Some cities and counties in Shanxi Province tried to introduce quinoa cultivation successfully in 2011.By 2013,quinoa production in Shanxi Province became the third largest quinoa cultivation area in the world after South America and the United States.Therefore,Jingle County in Shanxi Province was praised as "quinoa in China" by the Flower and Food Professional Committee of China Food Industry Association.Township.With the in-depth study of agricultural experts,quinoa has rich nutritional value;its polysaccharide compounds have certain medicinal value;stem,inflorescence and fruit color rich,making it has high ornamental value.As the saying goes,"Wine fragrance is also afraid of deep alley",based on the value maximization,in addition to scientific planning from the hardware,give full play to the geographical advantages of quinoa producing areas;software to increase investment in scientific research,to stimulate the production potential of quinoa;thus quinoa packaging design will become particularly important,packaging design is not only the Commodities simply wrapped up,but contains science,art,materials,psychology,market and other comprehensive elements of the multi-functional embodiment,on the basis of people's easy to carry,but also fully reflect the characteristics of the product,to achieve both beautiful and practical,bring people the perfect enjoyment of body,mind and vision.It is of great significance to innovate the packaging design of Shanxi quinoa for pushing Shanxi quinoa industry out of the country and into the world.In this paper,the packaging of quinoa in Shanxi was studied.The first chapter is an introduction,explaining the content,method,purpose and significance of the research;the second chapter describes the origin,function and value of Quinoa,the introduction of planting in various parts of the world,and the planting status of Quinoa in China and Shanxi;the third chapter describes the packaging status and existing problems of Shanxi Quinoa.The problems are as follows: lack of cultural connotation,lack of brand promotion effect,mismatch of packaging color,confusion between high school and low-end market;Chapter 4 puts forward innovative design ideas of Shanxi Quinoa packaging,including proposals to improve the PIS system,integration of green ideas,concise cultural connotation,the main and auxiliary value.The fifth chapter is the innovative design practice of Quinoa packaging in Shanxi Province,focusing on improving the PIS system on the basis of brand planning,showing the novelty and individuality of packaging from the visual subject,the main tone,the main demand,advertising language,temperament performance and so on.