Research On Development Strategy Of Oil Company In Rizhao Port

As a major oil importer,production and consumption and liquid chemical import and consumption country,China has increased the input of the port,and the support function of the industry to the port is also strengthened.As the second major oil transport hub in Shandong Province,Rizhao Port oil company’s business has played an important role in the development of Rizhao Port.According to the current situation of the development of oil transportation in Rizhao Port,it also needs further development and improvement in the oil transportation business,so that it can adapt to the port of Shandong Province as the second largest oil transportation hub port status,and it can provide impetus and support for the development of regional economy.The paper made in-depth analysis in the development of the status in recent years,the company’s external and internal environment,the advantages and disadvantages,opportunities and threats,etc of Rizhao Port oil company which based on the concepts and theories of strategic management,and aimed at the development strategy of the oil company of Rizhao Port under the situation of the coexistence of opportunity and challenge.The key point of the paper is the strategic environment analysis and development strategy formulation,implementation and control of the oil company in Rizhao port.The main research contents are as follows:First,the strategic environmental analysis of Rizhao Port oil company.In this paper,strategic analysis and related research tools are used to carry out a detailed analysis of the strategic environment of the oil companies in Rizhao Port.The competition evaluation matrix evaluation method,external factors and internal factors evaluation matrix method were used to give the opportunities,challenges,advantages and disadvantages of the development of the oil companies in Rizhao port from two aspects of internal and external environment.Second,the development strategy of Rizhao Port oil company.The paper presents the strategic objectives of the company’s oil companies in Rizhao Port based on the present situation of development strategy and the analysis of strategic environment,the paper applies SWOT analysis method to analyze the development strategy,and carries on the choice to the concrete strategy.Third,the implementation and control of the development strategy of Rizhao Port oil company.The paper made a scientific strategy which adapt to the current situation on the basis of the strategic objectives of the oil companies in Rizhao Port,and put forward the practical and feasible strategy to implement the control scheme to improve the strategic management of Rizhao Port oil company,and the paper also puts forward some relevant suggestions and strategies.