Study On The Development Strategy Of F Jewelry Company

Under the background of the slowdown of world economic growth and the downward pressure of Chinese economy,the development of domestic jewelry industry is also in a "low ebb" period,jewelry enterprises are facing severe challenges in production and management,and the situation of poor product sales,high inventory and declining profits is widespread in the industry.In such a market environment,how to return to the customer value in the process of development,seize the consumer’s mind change,and in the complex economic environment to enhance the core competition of the enterprise,is all gold jewelry enterprises have to accept the challenge of F co.,LTD.Is a gold jewelry manufacturing enterprises,after 15 years of steady development,the company’s operating performance has been good momentum.But since 2015,affected by the overall recession of the jewelry industry,F Jewelry Company has encountered some problems in its operation,such as the decrease of customers,the increase of inventory,the pressure of operating turnover capital,etc.The company has encountered bottlenecks in its operation and development,and is facing challenges in its development strategy.China’s implementation of "made in China 2025" and the layout of "Internet +",intelligent manufacturing development,comprehensive optimization of policy support,clear technical transformation policy guidance and other multiple opportunities,for the F jewelry company to adjust the development strategy,optimize the production structure and enterprise resources allocation to provide an important decision-making basis.Taking F Jewelry Company as the research object,The first part of the article mainly introduces the background,significance and the present situation of the research at home and abroad,the second part elaborates the relevant theories of strategic management,The third part briefly introduces F Jewelry Company,this paper probes into the external environment,internal environment and competitive environment that the company is facing at present,which lays a solid foundation for the following research,The fourth part mainly analyzes the development strategy analysis and strategy implementation of F Jewelry Company,It mainly includes the evaluation of strategic elements matrix of F Jewelry Company,the SWOT analysis and strategic choice of F Jewelry Company,the determination of development strategic objectives of F Jewelry Company,the ten-year development strategic plan of F Jewelry Company and the strategic implementation of F Jewelry Company.At last,the conclusion of this paper is made,and the results of the research work are summarized,and the further prospect of this research field is made.This paper combines the market macro-economy with the overall environmental development of jewelry manufacturing and retail terminal business,and makes a strategic plan for the development of F Jewelry Company,which has practical guiding significance for its long-term development.In this paper,the F in the process of developing the jewelry company in all kinds of malpractices and negative factors for effective identification,through in-depth analysis to propose the corresponding improvement Suggestions and strategies,constantly strengthen the company’s operating strength and competition ability,also expect to counterparts of other enterprises in terms of development to provide more useful reference,promote the transformation and upgrading of domestic jewelry industry process.