The Research On Baudrillard's Fashion Theory

Fashion,as a social phenomenon that has existed for a long time,has not attracted the attention of scholars until today.This kind of attention originates from the fact that fashion has gradually permeated everything in social life and is closely related to each of us.The growth of fashion has undergone a development process,which can be roughly divided into three stages: Renaissance,industrialization and post-industrialization.Fashion shows different characteristics in each period.Fashion shows different characteristics in each period.With the development of fashion,the theory of fashion has been strengthened.Scholars have studied the form,characteristics and influence of fashion.The trickle effect of fashion has become a classical theory.Baudrillard's emphasis and Research on fashion is based on his theoretical system.He not only inherits the previous fashion analysis methods and related theories,but also develops his own characteristics by combining symbols,consumer society,imitation and super-reality in his theory.In Baudrillard's early fashion theory,fashion symbols refer to meaning and construction,and he made a modern interpretation of fashion.From the fact that the non-function of things prevails and the external form of things is becoming more and more important,he explains that in modern society,things have become a symbol and havethe possibility of becoming fashionable.Later,the consumption symbols in the consumer society were the focus of his early fashion theory.He believes that fashion in consumer society has the function of meaning,and the difference is the core of fashion symbols,so fashion has the role of distinguishing status in society.It also reveals the aesthetic logic that fashion symbols transcend beauty and ugliness under the difference,and the updating of fashion symbols guides consumption behavior.In Baudrillard's later fashion theory,fashion symbols are self-referential and deconstructive,and he gives a post-modern interpretation of fashion.He explained the elimination of fashion meaning and the self-referential nature of fashion symbols in simulation,and formed a fairyland of code.Fashion symbols were freely combined and replaced.In addition,it summarizes that the recycling of post-modern fashion is only a form of recycling,and the content and meaning of the past no longer appear in the cycle.It also points out that the body in postmodern fashion can no longer represent authenticity,but only as a symbol of existence.Finally,with the deepening of Baudrillard's simulation theory,fashion makes us have an aesthetic illusion everywhere in our life.Fashion art symbols fill our lives,smoothing the boundaries between art and life.Fashion illusion in super-reality and super-aesthetics has become a new world.The world dominated by "xx is more xx than xx" falls into akind of hallucinatory mania.Fashion makes this "super xx" landscape and atmosphere more and more intense,which controls people's ideology.