Study On Carbon Emissions From Residential Electricity Consumption And The Influencing Factors Of The Intention To Purchase Energy-Saving Household Appliances In China

With the rapid development of economic and the increase of national income,the quantities,types and use frequency of appliances have been increasing.Therefore,the reduction of household electric carbon emissions is important to emission reduction.Thus,it’s important to understand the current situation of household electric carbon emissions and promote residents to reduce it.The residential carbon emissions are mainly affected by income,as well as the imbalance of regional economic development,temperature,residents’ behavior and so on.Therefore,the spatial measurement model is introduced into the environmental Kuznets curve to investigate the impact of income on household electric carbon emissions.The spatial correlation diagnosis was made by using Moran scatterplot and Moran index.The results of spatial error model show that the Kuznets curve of residential carbon emission is of inverted N type.The maximum and minimum values of EKC are per capita GDP of 10198 yuan and 44355 yuan(at constant price in 2005).It means that the per capita living electricity carbon emission is still on the rise in most provinces of China.The improvement of energy efficiency can effectively reduce electric carbon emissions.The theoretical framework of influencing factors on purchasing energy-saving appliances for urban residents is constructed based on TPB and VBN theory.Based on the 891 effective questionnaires,the theoretical hypothesis was tested through the structural equation model.The results show that TPB variables are the key factors to predict purchase intention.Environmental awareness,product cognition and subjective norms have positive effects,and product price has negative effects.For VBN variables,the influence of egoistic values and altruistic values on the awareness of consequences has not been verified,and the other assumptions have been verified.VBN variables have less impact on purchase intention.Among other related variables,purchase experience had no significant influence on purchase intention,but had positive influence on product cognition.Awareness of consequence has positive influence on environmental awareness.Environmental awareness has a positive effect on responsibility attribution.Subjective norms have a positive impact on personal norms.Based on the research conclusions,this paper respectively gives suggestions on reducing residents’ electric carbon emissions to government,enterprises or retailers and residents.