Study On The Stratum Differences And Influencing Mechanisms Of Residents' Environmental Behavior In China

Since the reform and opening up,China's economy has been developing rapidly,and people's living standards have been improving day by day.However,China's environmental problems are getting worse and worse.Especially in the past 10 years,the landing of a large number of heavy chemical projects has obviously aggravated the already fragile ecological environment,making environmental pollution more serious and intolerable.From the earliest Xiamen PX incident,the Chengdu "Pengzhou Petrochemical" project to the recent "Quanzhou Carbon Nine(C9)Leakage".When facing the problem of environmental damage,the people are no longer silent,and they are calling for their rights and interests with their own practical actions.It can be seen that China's environmental problems have intensified social contradictions,seriously affecting the health of our residents,which directly stimulates the research in the field of environmental issues.Effective solutions to environmental problems require interaction and cooperation among governments,enterprises,societies and individuals,among which individual environmental behavior is of vital importance.Because the starting point of interest groups is people,solving environmental problems ultimately requires each of us to form a lifestyle and behavior habits conducive to the environment.Only from the perspective of how to improve individual environmental behavior,can we find the final answer to environmental problems.Based on the survey data of module B in CGSS in 2013,this paper uses variance analysis,structural equation model and other econometric models to answer three questions: whether social strata affect environmental behavior,why and how to affect environmental behavior.First of all,does social stratum affect residents' environmental behavior? According to the measurement results,it can be seen that social strata(income,education and subjective stratum identity have a significant impact)directly affect residents' environmental behavior.Secondly,why do social strata influence residents' environmental behavior? According to the measurement results,social stratum differences are mainly manifested in the perception of differential deprivation and differential pollution exposure.Different social strata will lead to different perceptions of deprivation and environmental pollution exposure,and then affect their environmental behavior.Finally,how do social strata influence environmental behavior? The measurement results show that social strata mainly influence residents' environmental behavior through three intermediary ways:mass media,social network and government environmental governance evaluation.Finally,further research in the academic circles points out that the differentiation of our class leads to a significant media stratification in society.In this regard,referring to the relevant research of media stratification,this paper divides social strata into three levels,and further explores the relationship and influence mechanism between media stratification and regional environmental behavior.This paper finds the following two points: 1.From the direct effect and total effect coefficient of mass media on environmental behavior in the region,mass media has a significant impact on environmental behavior in the region,and mainly through a direct way to change residents' environmental behavior in the public domain.2.Daily environmental knowledge and professional environmental knowledge play an intermediary role in mass media and environmental behavior.Compared with the daily environmental knowledge,environmental knowledge in the professional field plays a more important role in the relationship between media and environmental behavior in the public domain.