| It is important to perform rural environmental governance(REG)effectively if the government want to protect the environment of countryside and cultivated land.There is a strong link between social capital(SC)and REG,therefore,it is necessary to lay emphasis on the effect of social capital on REG.Because of the communication access,cooperation mechanism and norm constriction,SC can break the information asymmetry of farmers’ participation in REG and break the dilemma of "free riding" collective behavior and give full play to the role of farmers,who are the micro subject in the process of REG.This paper defines the farmers’ behavior of rural environmental governance and SC.The behavior of REG can be divided into two aspects: green production and human settlement cleaning.Social capital is mainly composed of social network,social trust and social norms.On this basis,this paper makes a statistical analysis of farmers’ behavior of REG and SC.With the support of farmers’ behavior theory and embedded social structure theory,this paper analyzes the impact of SC on farmers’ behavior of REG,and constructs an evaluation index system of farmers’ behavior of REG.Finally,the ordered probit model and structural equation model are constructed,and the effect path is tested by using 1256 samples of farmers.The results show that:(1)The behavior of REG still has room for improvement;(2)despite social norms,social network and social trust are important in farmers’ life;(3)social network can indirectly motivate farmers to participate in REG;(4)social trust can restrict farmers’ “free riding” behavior to ensure farmers’ participation in REG;(5)social norms encourage farmers participate in REG through behavior constraint mechanism and interactive learning mechanism;(6)social trust has a positive moderation effect on social norm.According to these results,social capital can effectively encourage farmers taking part in REG.Based on this,this paper gives method to encourage household’behavior: building Online Accounts,awarding households with good credit and laying emphasis on rural norms. |