Research On Material Selection And Decorative Design Of West Lake Longjing Tea Packaging

Tea has a history of more than 4,000 years in China.With the constant changes in history,tea culture has gradually emerged and formed its own system.It can be said that our life today is closely related to tea.Drinking tea has long been a habit and tradition of ours.As a representative of green tea,which is well-known at home and abroad,West Lake Longjing Tea has always been popular.Today,with the rapid development of China's market economy,the external image of goods,that is,the packaging of goods,has received more and more attention.At present,China's packaging industry has formed a complete and relatively independent system,which greatly promotes the vigorous development and progress of tea packaging.Tea packaging design is not only a protective container for tea,but also an important carrier for brand promotion and marketing.It is also an important part of tea culture and plays a vital role in external sales.Because tea packaging is not only to protect tea,but more importantly,it can promote brand image,improve product reputation and product added value,better attract consumers,and ensure that it stands out among many similar products.This topic selects West Lake Longjing Tea as a specific research object for research and analysis,mainly from the packaging materials and decorative patterns to carry out a certain discussion.The land of West Lake Longjing Tea is a good place in Hangzhou,Zhejiang Province.It has been a lot of scholars since ancient times.West Lake Longjing Tea has its own unique features,with a long history and profound cultural heritage.This topic through the analysis and research on the packaging design of West Lake Longjing tea,on the one hand to promote China's traditional tea culture;on the other hand,through research to further enhance the commercial value of West Lake Longjing.