Research On Agricultural Eco-tourism Development In Rural Areas

With the development of China’s social economy and the continuous improvement of people’s material standard of living,tourism is gradually becoming one of the necessary consumption items.The acceleration of urbanization has made the demand for agricultural eco-tourism extremely high.Experts and scholars think agricultural eco-tourism can promote solving the problem of agriculture,urbanization and rural residents’ income,and in recent years,the development of agricultural eco-tourism gains policy and financial support of the central government and the local government,and has also achieved great achievements,in particular,Jiangsu province vigorously promotes the characteristicrural reconstruction,which provides unprecedented support in policies and funds for agricultural eco-tourism,so that the agricultural eco-tourism has been developing unprecedentedly.The agricultural eco-tourism of Heheng village has developed in this context.As National Ecological Village of Global 500 Roll in Environmental Achievement,Heheng village has superior ecological environment,a clean village appearance and relatively perfect infrastructure,which provides a good natural condition for the development of agricultural eco-tourism.With the rise of village’s economic level,the agricultural eco-tourism are also gradually developing,forming an agricultural eco-tourism attraction with a certain scale and becoming an important part of Taizhou tourism.Firstly,in this study,the background of agricultural eco-tourism research was discussed,and then the purpose,content and method of research was introduced,and finally,theoretical knowledge about agricultural eco-tourism from experts and scholars at home and abroad was listed,analyzed and studied,and the current situation of agricultural ecotourism research was made clear,and the theoretical knowledge was generalized and summarized for analyzing the advantages and disadvantages of various theories in order to promote the understanding of agricultural eco-tourism and provide a sufficient theoretical basis for this study.Secondly,in this paper the types of typical agricultural eco-tourism development at home and abroad were summarized,and their advantages and disadvantages were analyzed to have a comprehensive understanding of the basic theory of agricultural eco-tourism development,providing a sufficient theoretical basis for the reconstruction of agricultural eco-tourism development mode in Hehengvillage.Thirdly,the general situation of the village and the development status of agricultural eco-tourism were listed,andthe problems on agricultural eco-tourism development were analyzed to find the way and direction for the development of agricultural eco-tourism in Hehengvillage.Finally,considering the actual river village,the strategy analysis of development principles and development patterns and development recommendations in Heheng village were discussed,and the suggestions were given separately on how the government,enterprises,local residents play a better role in agricultural eco-tourism development.Through the objective and detailed description of the current situation of agricultural eco-tourism in Heheng village,a clearer picture of the real situation and existing problems on agricultural eco-tourism were presented in this paper.Through detailed analysis of development modes of the agricultural eco-tourism in Heheng village,the advantages and disadvantages of agricultural eco-tourism development were obtained,and then based on the existing theoretical knowledge,reasonable opinions and suggestions were given on how to overcome disadvantages,solve existing problems and realize sustainable development.The opinions and suggestions were highly operable,avoiding the problems of theorization and empty generalization.