Research On The Evaluation Of Brand Value For Jewerly Enterprises Based On Interbrand Model

China's jewellery is in the forefront of the world in production and consumption.The jewellery industry has developed for decades,and the popularity of national jewellery brands in the market has been greatly enhanced.There are many jewellery brands in China,but the brand value is hard to come to the fore in the world.Jewelry companies are not only better than their quality,who is cheaper,and more famous than their brand.Therefore,only scientific and reasonable evaluation of corporate brand value can help enterprises to gain a dominant position in brand competition,in order to make corporate brands last forever.This paper studies the understanding and writing of brand value assessment from all walks of life,classifies the discussion of experts at home and abroad,and analyzes the definition and connotation of jewelry brand value.The Interbrand model is more suitable for the evaluation of brand value of jewelry enterprises.At the same time,it analyzes the industry characteristics,market conditions,consumption characteristics and profit model of jewelry enterprises.Based on this adjustment and improvement of Interbrand model,the Interbrand brand value evaluation model suitable for jewellery companies is obtained.This paper hopes to provide effective suggestions for the evaluation of the value of jewelry enterprises in the future by improving the quality of the jewelry industry by Interbrand model,helping jewelry companies to find a suitable evaluation model,more appreciating their own brand value,and value for other corporate brands.The assessment provides some guidance.