Research On Color In Children’s Food Packaging Design

In modern packaging design,color is more prominent than composition,modeling and other ways of expression,more able to attract the eye of consumers.Color visual impact,abstract performance ability is irreplaceable by other ways of expression,it can not only beautify the goods,but also can embody the enterprise’s product image and concept,give full play to its attractive charm.Color is the first information that people accept,because the preconceived concept makes the use of color for goods has extraordinary significance,has become an indispensable step in the packaging design of an important link.With the continuous progress and innovation of The Times,people’s spiritual enjoyment is getting higher and higher,and the requirements of commodity packaging are also getting higher and higher.Excellent commodity packaging can often promote its products to stand out from similar products.Colour has very big effect to the person’s psychology and affection,different colour can bring people different feeling and mood,below certain specific circumstance,colour still can control people’s mood and thought even.Through the preschool children’s food packaging design for preschool children,the in the mind,the effect of color in it can be seen that color is the modern in preschool children’s food packaging design one of indispensable important element,it can pass the designer’s ideas and concept,highlight the product features and functions,and can arouse people’s interest and attention,give people different associations and feelings,therefore,in the children s food packaging design,designers should take full advantage of this tool.Based on this,this article mainly discusses the concept of preschool children s food packaging,the main factors affecting children’s food packaging,and the classification of the various colour collocation,monochromatic design,coordination of color design,such as different classification analysis,finally determine the colour collocation of the preschool children s food packaging,in the future should consider more children groups of psychological,social and other factors,to ensure that the design more reasonable collocation,make comparison of different design of children’s food,graphics,text,color and other factors on the importance of children’s food packaging design.