The Children’s Food Packaging Design Study Of Visual Elments

Along with the rapid development of society, our life with each passing day, the general improvement in living standards brings us a new surprise and accident. Throughout the market today, although there are many different kinds of modern food packaging, material is qualitative different, color design is rich, but in combination with the current popular trend,packaging is to satisfy two basic conditions: one is the food quality preservation; Second,businesses in order to promote the sale and use of a kind of promotion. Although we are in the market and supermarket to see there are many different kinds of food packaging, rich colors,shapes, but contracted environmental protection and renewable is not the second theme in the development of the future packaging. Children as a special social subject, the hope of a country and nation, the physical and mental health are in the stage of development, the use of food and packaging but also has a higher request, adult level of food packaging was clearly not to young children use requirements. Across the food packaging development, while not much difference on the shape and style, but no matter from the material or function, great changes have taken place.Design practice is based on virtual brand- Beibei Plan(beibei jihua) has launched a series of creation, the brand for children’s food, for the brand core values and design concept,respectively for the foundation VI design, packaging design, poster design, advertising design,etc. In the process of brand packaging design, through the flat design, combining with the different stages of children’s physical and mental development, shaping the brand logo and auxiliary graphic design respectively, and conforms to the babies and infants, toddlers and school-age food packaging, with colorful, bold design modelling is lively and interesting,send warm feelings for the consumers.