Research On The Interactivity Of Food Packaging Design For Preschool Children

Preschool children are a very important consumer group in the market.However,in the current consumer market,many products related to preschool children are usually similar to other age groups of children.The age segmentation of the children’s group is mostly in the education field,and in other fields,including food packaging design,it has received little attention.Research has shown that the preschool period is a period of rapid physical and psychological development for children.During this period,children’s cognitive development largely relies on various educational and entertainment tools.Food packaging,as one of the most frequently contacted items in preschool children’s daily life,can become a tool to promote their physical and mental development by increasing its interactivity and entertainment.Therefore,applying the concept of interaction design to it and paying attention to the positive interaction experience between preschool children and food packaging has become the development trend of food packaging for preschool children in the future.On this basis,based on the theory of preschool children’s cognitive development,from the perspective of interaction design,this paper analyzes in detail the problems of insufficient segmentation of consumer groups in the market today,and the lack of intelligence and interest in preschool children’s food packaging design,and proposes solutions.Through the interdisciplinary combination of design and psychology,it is of great significance to identify design methods and principles for interactive food packaging that conform to the cognitive characteristics of preschool children,in order to promote their cognitive development,cultivate their thinking,creativity,and aesthetic abilities.This article studies interactive food packaging for preschool children from four parts.In the first part,the background,current situation,purpose and significance of the topic are described,and the research direction of this paper is determined,that is,the interactive food packaging for preschool children is summarized and studied with the cognitive development theory and interaction design theory of preschool children as the carrier and food packaging as the object.The second part analyzes and studies the cognitive development of preschool children,combining their cognitive characteristics to summarize the impact of interactivity on their cognitive development.In the third part,analyze and study the existing interactive food packaging,summarize the characteristics of interactive food packaging in the current market,and integrate it into interactive food packaging for preschool children.The fourth part explores the principles of children’s interactive food packaging design from the perspective of interaction design,summarizes the interactive system of preschool children’s food packaging,disassembles and analyzes the design elements,and analyzes the value of future children’s interactive food packaging from the physiological,psychological and cognitive aspects of preschool children,with a view to providing certain reference value for the research on the same type of preschool children’s interactive packaging,And provide new design ideas for it.