The Research On The Problems And Countermeasures Of Fuxin Tobacco's Corporate Culture

Corporate culture is the soul of the enterprise,is the eternal power of enterprise development.In the "big business,big brand,big market" as the theme of the background,the tobacco enterprises is the competition between the corporate culture as the core of the comprehensive ability of battle,which needs to carry on the cultural integrationand construction with their characteristics.As the cultural constraction of tobacco industry started relatively late,there are many misunderstandings in the process of cultural construction and the insufficiency,seriously affected the corporate culture of "soft power" role to play.The cultural construction process of Fuxin tobacco company also encountered the same bottleneck,which needs to be addressed.With Denison organizational culture model,Competitive value framework,Motivation theory as the theoretical basis and the typical municipal-scale tobacco commercial enterprise--fuxin city tobacco company as research object,analyzing the necessity and the present situation of the tobacco commercial enterprise cultural construction,Using spass software for reliability and validity of the questionnaire data inspection and nonparametric test,which find employees occupational consciousness,cultural cognition exists error,stable cross transmission lack of leadership attaches great importance to and effective carrier,such problems as lack of institutional guarantee construction process.Combined with industry practice,put forward to break the traditional concept of cultural cognition of the whole,arouse the enthusiasm for employees to participate in cultural construction,strengthening the cultural stable cross,improve the institutional mechanisms,and promote the construction of service brand strategy.These countermeasures,fuxin tobacco enterprise culture development plan provides a train of thought for a long time,also for the municipal-scale tobacco commercial enterprise to explore and research the enterprise culture construction has made some beneficial exploration.