Research On Enterprise Cultural Construction Of Derong Packaging Company

Corporate culture has always been the core content for the survival and development of enterprises.It runs through the daily operation of enterprises and plays an important role in the organizational cohesion,social influence and market competitiveness of enterprises.In recent years,with increasingly fierce market competition and increasingly severe economic situation,more and more enterprises begin to realize the importance of corporate culture and attach importance to the construction of corporate culture.There are some mistakes and blind spots in the process of cultural construction and implementation in domestic enterprises,so it is difficult to provide strong guidance and guarantee for the sustainable development of enterprises.In order to give full play to the positive role of corporate culture,it is necessary to conduct in-depth research and analysis on the construction of corporate culture,in order to find a practical way to construct corporate culture.As a wholly-owned food packaging company of Junlebao dairy,the largest dairy group in Hebei province,under the leadership of Junlebao group,according to its own cultural background and actual situation,Derong packaging company has actively carried out the construction of corporate culture and achieved certain results.This article through the employee interviews and questionnaire survey,to Derong packaging company enterprise culture construction has carried on the detailed investigation and research,summarizing the Derong packaging company at this stage in the construction of enterprise culture in spirit,system,behavior and material problems existing in the four aspects respectively,and in view of the problems found,propose solutions,at the same time in order to ensure the implementation of the enterprise culture construction scheme effect,the article also in the construction of corporate culture implementation and safeguard measures are proposed.This paper is divided into three parts: chapter 1 and chapter 2 are the first part,which introduces the research background,research significance,research status at home and abroad,research content,research methods,research ideas and technical routes,innovation points,and relevant theories of corporate culture.Chapter 3 is the second part,which introduces the general situation of Derong packaging company and the status quo of its corporate culture,investigates and analyzes the status quo of its corporate culture,and puts forward the problems existing in the construction of its corporate culture.Chapter 4 and chapter 5 are the third part,which puts forward the construction plan for the corporate culture of Derong company,improves and innovated from the spiritual,institutional,behavioral and material levels,and puts forward Suggestions for the implementation and guarantee of the corporate culture construction plan of Derong packaging company.Through the research on the enterprise culture construction of Derong packaging company,this paper aims to enhance the internal cohesion and core competitiveness of the enterprise,provide powerful help for the long-term,stable and healthy development of the enterprise,and at the same time,provide some references for the cultural construction of similar small and medium-sized enterprises.