Study On The Environmental Protection Awareness Of Tourists And Influencing Factors

With the rapid development of China's economy,the income level of residents has increased significantly,and the demand for tourism has become stronger.However,in recent years,our tourists in the process of travel often have to damage the environment behavior,not only affects the overall image of our tourists,but also the ecological environment of the tourist area caused serious damage is not conducive to the sustainable development of scenic environment.Visitors' environmental behavior refers to the behavior of tourists in the process of scenic tourism affect environmental quality or environmental protection,including positive positive and negative negative impact.The research on environmental behavior of tourists mainly focuses on environmental protection,such as green tourism and sustainable tourism,but lacks research on tourism behavior for tourists.Based on the above background,this paper defines the related concepts of tourists,tourists 'behavior and environmental behavior,selects the Gulangyu scenic spot in Xiamen City as the research object,explores the manifestations of tourists'environmental behavior through the questionnaire,and the social norms,Ecological values and awareness of law and other factors on the impact of environmental behavior of tourists.On this basis,this paper examines the rationality of the statistical results of the questionnaire,and constructs the structural equation model to carry out the hypothesis test,and finally puts forward the countermeasures and suggestions.The findings are as follows:First,the proportion of tourists reaching more than 50%of all indicators of environmental protection behavior in the tourist guideline indicates that most tourists in Gulangyu Scenic Spot can do environmental protection in tourism activities Behavior;secondly,the environmental behavior of tourists in Gulangyu scenic area is mainly affected by social norms.Good social norms can guide tourists during the scenic tour can consciously comply with scenic code of conduct,consciously protect the environment;Third,the ecological values have a significant impact on environmental behavior.Tourists with higher ecological values can form an awareness of environmental protection in subconsciousness and then consciously abide by the actual tourism activities.Fourthly,awareness of law-abiding is not the main factor of environmental protection.This paper suggests that from the perspective of social norms,the establishment of ecological values,the construction and improvement of the legal system,we should enhance the environmental behavior of tourists.