Study On Influencing Mechanism And Guiding Policies Of Tourists' Environmental Behavior

The regional sustainable development caused by the deterioration of ecological environment is threatened,which has attracted global attention.Our government also put forward the basic national policy of environmental protection and green development.With the rapid development of tourism,tourism environmental problems are increasingly prominent,and the sustainable development of tourism destination is seriously threatened.It is the necessary premise of environmental behavior management to correctly understand the impact mechanism of tourists' behavior,especially their environmental behavior.How to guide and improve people's environmental behavior,change people's life style,and then realize green development through effective mechanism is the current practical problem to be solved urgently.In view of the current situation of Chinese tourists' environmental behavior,the definition of tourists' environmental behavior is illustrated on the basis of literature review.Through the grounded theory,the structural dimensions of tourists' environmental behavior are divided,the key influencing factors of tourists' environmental behavior are found,the theoretical model of tourists' environmental behavior is constructed,and the questionnaires related to tourists' environmental behavior are designed and carried out.Based on the survey data,the current situation and characteristics of tourists' environmental behavior are analyzed by using relevant software,and the mechanism of internal and external factors affecting tourists' environmental behavior is empirically analyzed.based on the weighted small-world network,carbon identification capability diffusion model was constructed to do the simulation analysis on the key growth stage of carbon capability.Based on the smallworld network,tourists' environmental behavior selection model was constructed to be the simulation analysis.Combing and analyzing the relevant policies and measures of domestic tourists' environmental behavior,combining with the results of empirical analysis,this dissertation puts forward some policy suggestions to promote environmental consciousness and internalize tourists' environmental protecting behavior in China.The following conclusions can be drawn through the study:(1)Concept definition and dimension verification of tourists' environmental behavior.Based on literature research,this dissertation defines tourists' environmental behavior as a positive behavior which is made voluntarily by tourists in the process of travel and is conducive to the sustainable development of the environment.According to the results of qualitative analysis,the environmental behavior of tourists is divided into four types: obeying environmental behavior,consumption environmental behavior,persuasion environmental behavior,and appeal environmental behaviors.The results of empirical analysis also confirm the rationality of this dimension division.(2)Qualitative research on the driving mechanism of tourists' environmental behavior.The Grounded Theory is used to conduct in-depth interviews with representative tourists.Open coding,spindle coding and selective coding are applied to the interview data.The main influencing factors and mechanism of tourists' environmental behavior are clarified.A theoretical model of driving mechanism of tourists' environmental behavior is constructed,which includes six main categories: tourists' characteristics factors,attitudinal factors,social factors,emotional factors,facilitative conditions and habitual factors.Three kinds of relationship structures are put forward: attitudinal factors,social factors and emotional factors act as antecedent variables on tourists' environmental behavior through tourists' environmental behavior intention;habitual factors and facilitative conditions act as situational variables to regulate the relationship between tourists' environmental behavior intention and behavior,and tourists' characteristics directly affect tourists' environmental behavior.(3)Difference analysis in characteristics of tourists' environmental behavior.This study develops a questionnaire on tourists' environmental behavior,and analyzes the status and characteristics of tourists' environmental behaviors.The results show that the current tourists' environmental behaviors are in a step-by-step decreasing state in accordance with obeying environmental behavior,consumption environmental behavior,persuasion environmental behavior,and appeal environmental behaviors.Tourists' environmental behaviors are different due to demographic characteristics and tourist characteristics.Gender has no significant effect on the tourists' environmental behavior.Age has significantly positive effect on obeying environmental behavior,consumption environmental behavior and persuasion environmental behavior.The level of education has significantly positive impact on obeying environmental behavior and persuading environmental behavior.The occupations of tourists have significant impact on obeying environmental behavior and consumption environmental behavior.Annual income has significant effect on appeal environmental behavior.Tourist types has significant effects on consumption environment behavior.The number of visits has significant effects on persuasion environmental behavior and appeal environmental behavior.Tourism methods and tourism motivation have significant effects on appeal environmental behavior.(4)The simulation analysis of tourists' environmental behavior.Taking the tourists' persuasion environmental behavior of as an example,this paper uses the weighted small-world theory to build a relationship model of tourists' environmental behavior selection,and uses MATLAB to simulate the model to study the rules of tourists' environmental behavior selection under the intervention of situational factors.The results show that Whether it is a "random connection density" network or a "high density" network,using the gap priority strategy to determine the acceptor of the implementation of environmental behavior can bring higher growth rate of behavior choice for the network,and the network balance is the best in the short term.With the gradual disappearance of the advantage of "poor environmental behavior",the network equilibrium is the best under the density first mode.The frequency of persuading environmental behavior choice will increase obviously,whether it is the comprehensive effect or the independent effect of external situational factors.In the "low density" network,although there is little difference in the ability growth rate of nodes in the network when the sender is determined by the priority of gap and density,the network balance under the priority of density is obviously better than that under the priority of gap.Compared to the "high density" network,"low density" network by the intervention of the outside situation factors,can produce more increment of behavior.(5)Policy research to promote tourists' environmental behavior.Based on the analysis of the existing domestic tourists' environmental behavior guidance policies,combined with the quantitative analysis results,the guiding policy system of tourists' environmental behavior is constructed,and the recommendations on the guiding strategy to tourists' environmental behavior are put forward.There are138 figures,116 tables and 338 references in the dissertation.