The Influencing Factors Of Tourists’ Environmental Responsibility Behavior In Winter Resort Destinations

The environmental responsibility behavior of tourists is the key to the sustainable development of the ecological environment in tourist destinations,and it is also one of the important means to solve the problems of waste of resources and negative environmental impacts in tourist destinations.With the vigorous development of tourism,the environmental pressure caused by increasingly frequent tourism activities on tourist destinations has gradually increased,which in turn triggered a series of serious ecological and environmental problems,leading to the interruption of sustainable development of tourist destinations.In recent years,tourists ’environmental responsibility behaviors have gradually attracted widespread attention in the tourism academia.The academics generally believe that cultivating tourists’ environmental responsibility behaviors can significantly reduce the transaction costs of ecological environmental protection in tourist destinations.An important way for sustainable development.In the academic circles at home and abroad,the quantitative research on environmental responsibility behavior in the tourism context is relatively inadequate,the methods and theoretical systems are not yet comprehensive,the research is still in its infancy,and the research results are relatively weak.Moreover,the lack of combination of theory and practice has led to limited guidance of theoretical results on the management of environmental behavior of tourists in tourist destinations.Therefore,it is of great theoretical and practical value to strengthen the research on the influencing factors of tourists’ environmental responsibility behavior and its formation mechanism.This article comprehensively uses the theories of local sense,social capital,planned behavior,etc.,on the basis of summing up and drawing on the domestic and foreign environmental responsibility behaviors and tourist environmental responsibility behavior related research results,based on careful demonstration of various influencing factors and the inherent environmental responsibility behavior of tourists Relationship,constructed a theoretical model of influencing factors of environmental responsibility behavior of tourists in cold sheltered tourist areas,designed a corresponding measurement scale system,and conducted an empirical study using XishuangbannaPrefecture in Yunnan Province as a typical case.In this study,with the help of data processing software such as SPSS and AMOS,using factor analysis,mean comparison analysis,analysis of variance,structural equation model and other research methods,this paper studied the overall environmental protection behavior of tourists in Xishuangbanna,a cold sheltered tourist destination,and the overall dimensions Differences in levels and individual characteristics identify the demographic characteristics that cause differences in tourist representations,and clarify the internal relationship between tourist environmental responsibility behavior and various influencing factors.Through the research,the following research conclusions are obtained:(1)Individual characteristics have a significant impact on the differences in the characteristics of environmental responsibility behavior and influencing factors of tourists in cold sheltered tourist destinations.The results of the study show that among the individual characteristics of tourists,age and education level are the significant factors influencing the differences in environmental perception characteristics;the differences in environmental attitude characteristics are significantly affected by gender,occupation,education level,age,and revisitability.Among them,gender,annual income,revisitability,and occupation have significant differences between the two dimensions of environmental attitudes: ecocentricism and anthropocentrism;education level,revisitability,ethnicity,and source of origin are local attachment Significant influencing factors of differences in level characteristics;differences in characteristics of social capital levels are significantly affected by revisiting,customer origin,and gender.Among them,gender,age,revisiting,customer origins in social capital affective association and group norms There are significant differences between the three dimensions;gender and age have a significant impact on the characteristics of tourists ’environmental responsibility behavior.(2)The revised theoretical model of factors influencing environmental responsibility behavior of tourists in cold sheltered tourism areas has better revealed the effect of seven factors at three levels on the environmental responsibility behavior oftourists.Based on the revised theoretical model,it examines the ways in which individual-level environmental perception and attitude,local attachment at the human-land relationship level,and social capital at the social relationship level affect the environmental responsibility behavior of tourists.Verification found that among the11 hypotheses that have been proposed,5 hypotheses were supported by paths,namely,the significant impact of natural environment perception on eco-centricism,the significant impact of natural environment perception on environmental responsibility behavior,and the anthropocentricity on environmental responsibility Significant impact of behavior,eco-centricism on environmental responsibility behavior,and group norms on environmental responsibility behavior.The revised theoretical model explained 39%of the variation in environmental responsibility behavior,indicating that the revised theoretical model has a better explanatory power.(3)In-depth analysis the formation mechanism of cold weather destination tourist environment responsibility behavior found that tourists only gender and age characteristics of population has significant impact on the environment responsibility behavior,and individual,relationship and social relationship between level of environmental responsibility behavior have a certain interwoven relationships,the influence of both direct drive effect,also have indirect drive effect.Specifically,the natural environment dimension of tourists’ individual environmental perception and the ecocentric and anthropocentric dimensions of environmental attitudes are both positively driving the formation of environmentally responsible behaviors.The natural environment perception is also indirectly driving the behavior of environmental responsibility through the intermediary role of ecocentric.The local attachment in the human-land relationship has no influence on the environmentally responsible behavior.In the cold avoidance tourism context,the action path of the human-land relationship on the tourists’ environmentally responsible behavior does not exist.At the level of social relations,only the group norm dimension significantly positively drives the behavior of environmental responsibility.