Research On The Jiangsu ZYGY Development Strategy In Southeast Asian Market

The economic development trend under the new situation presents multiple,multi-characteristic features,and the process of economic globalization continues to deepen.How China further expands its opening up,actively participates in a globalized and regionalized market economy,more quickly adjusts its industrial structure,and uses its conditions more effectively to develop its own economic strength is an issue of important research value.The Chinese tobacco industry as a state-owned enterprise that has made outstanding contributions to the national economy and local economy,with the increasingly stringent restrictions on tobacco products,tobacco taxation continues to increase,and tobacco consumption and promotion are under control.With the increasingly fierce competition in the domestic market and the saturation of the total market volume,the State Tobacco Monopoly Administration issued the "Guideline for the State Tobacco Monopoly Administration on Expanding the International Cigarette Market",which clearly demonstrated that China’s tobacco needs to accelerate the "going out" strategy and propose Developed relevant requirements for the international market.Facing the current situation of continuous adjustment of industrial structure,the "going out" development strategy has become the key link for the sustainable and healthy development of the tobacco industry in the future.China’s tobacco companies must seize opportunities and adjust strategies in "going global" to achieve a breakthrough in the enterprise.This paper takes the development strategy of Southeast Asian market development strategy of Jiangsu ZYGY Company as the research content,combines the development strategy theory,the competition strategy theory,the internationalization strategy theory,the strategic analysis tool PEST analysis model,the Porter Five Force model to the internal and external of Jiangsu ZYGY company.The environment is analyzed,and the SWOT matrix is used to analyze the advantages and disadvantages of Jiangsu ZYGY’s international development and the opportunities and challenges faced by overseas development in the current period.Under the premise of subdividing the target market,the differentiated competitive strategy and the low-price competitive strategy are adopted.The enterprise plans the development strategy of the Southeast Asian market and formulates the safeguard plan from six aspects:system reform,organizational structure,team building,product development,brand management and risk prevention and control.