"Yingjing" Series Black Sand Design Of Tea Things

2016 is the third year after the Yaan earthquake,the relief work was gradually transferred to the stage of industrial reconstruction.At this time,transformation and upgrading of the local industry is the key work to make the relief work became sustainable.Under the support of the Mango V fund,the project is cooperating with Zhu's black sand in local area.The project is designed and upgraded for the product of black sand.It hopes to improve the traditional industry effectively by modern design methods especially the application of the “minimum viable products” in the design process and contribute to the reconstruction of the industry after the disaster.In this project,after a deep investigation of the black sand industry and regional culture,we combine the landscape culture,jade culture,etiquette culture and comfort culture with the air permeability,water seepage and living water of the black sand to the design of the tea things.Finally,the "Yingjing" series of tea thingss is used as a presentation.At the same time,the project adopts a cooperative and win-win model,and opens the design,production,promotion and sales to local enterprises,hoping to bring benefits to local enterprises and contribute to the sustainable development of the project in the course of the project.The innovation of this project is the use of “minimum viable products” in design process,which makes the product receive feedback from the user before setting the shape.In this way,it has commercial value and contribute to the reconstruction of the project and the local industry.The main design results of this project are "Yingjing" series black sand design of tea things.At the same time,with "Feiye" as a brand,the related visual,website and product series packaging design for this brand are carried out to prepare for the landing operation of the project in an all-round way.