Application Of Regional Elements In The Packaging Design Of Qinghai Specialty Product

This subject is mainly aimed at the application research of regionalized elements in the design of Qinghai specialty packaging.The use of localized elements in specialty packaging design is a major trend in the development of current packaging design.Regional culture represents the unique cultural achievements of a specific area.The so-called "different customs in different distances,different customs in different distances" explains the differences of customs,folk festivals,religions,dialects,etc.in different regions.Due to the differences in regional culture,the artistic expressions reflected in each region are also different.For example,Chinese garden art.The gardens in the south are more beautiful,elegant,small,and delicate,while the gardens in the north are magnificent,rough,and heavy.This prominent regional difference is the key to the exploration of regionalization.As we all know,the excellent design of localized packaging can not only promote the sale of goods and bring economic benefits to the locality,but also arouse consumers’interest in exploring local culture,and meet people’s spiritual needs such as“reminiscence”,“return”,and“identity”.Economic development and cultural inheritance have dual meanings.At present,China’s tourism industry has a strong momentum and rapid development.According to statistics,in 2019,the number of Chinese tourists exceeded 6 billion,and the total revenue of the tourism industry was as high as 6.6 trillion yuan.Tourism industry has become one of the pillar industries of China’s economic development,and tourism has become a way for people to alleviate the fast-paced and high-pressure life.One way.People often bring some local specialties as commemorations or gifts when visiting.Looking into the specialty packaging on the market,we find that the more "commodities with local characteristics" tend to attract consumers’ attention.This form of packaging has not only opened a new market for local specialties,but also found a new way for the inheritance of regional culture.At present,the specialty packaging in the Qinghai market,although there are some better packaging products,but most product packaging have the same visual element design,lack of regional cultural characteristics,and poor design innovation.The author believes that local specialty packaging should not only highlight regional cultural characteristics,but also have a sense of the times.To this end,the author explores a series of design art on the combination of these two aspects.This topic attempts to propose a design concept that combines regionalization and specialty packaging,and explores from the following aspects.First,market research on the current situation of Qinghai specialty packaging,summarize the current packaging problems,take the successful cases of the application of localized elements in specialty packaging at home and abroad as the basis of the research,and summarize the design experience.Secondly,excavate the regional cultural resources with Qinghai characteristics,take the regional culture as the entry point,do visual image analysis and extraction of elements such as religious culture,folk customs,painted pottery culture and folk festivals,and put forward the regionalized design concept of specialty packaging.Finally,the applied research part of design art practice.This topic project customizes the brand culture "Qi trace"-the packaging design of Qinghai wolfberry specialty.The project focuses on regional cultural mining and brand building.It combines the collected data,seeks suitable packaging styles,and personalized hand-drawn artistic expressions,and applies the extracted regional cultural elements to its packaging product design.This is a bold exploration of a new form of packaging design that combines regionalized elements with specialty products,hoping to enhance the cultural connotation of specialty products packaging.