Study On African Mineral Company Of YX Group Development Strategy

In the past decades,the rapid development of the global economy,mineral resources which provide the basic material base for the world's economic development make a lot of contributions in the process.Our country large-scale multinational mining companies,not only provides the necessary material foundation for our country economic development,but also became the booster of China's relevant technological innovations and provides a large number of employment opportunities for the employment market in China,which plays a pivotal role in our country in economic development.As China's more typical medium-scale multinational mining companies,Africa Mining Company of YX Group company's business scope covers the mineral mining and metallurgy,and a large number of business areas related to the mineral industry.In this paper,through the analysis of the market,industry status and company's own characteristics of the African Minerals Ltd of YX group,the company has carried on the research of the company development strategy.At present,the company's market expectation and the status of the industry is good,from the view of the world,the investment environment of mining industry is ideal,the development of the industry in line with expectations,the investment costgradually reduce;from the domestic point of view,China government support the related mineral enterprise greatly,the green ecological development of mineral resources and new energy are fast.However,with respect to the ideal prospects for development,the current situation of the development of the industry still exist many unfavorable factors,mainly displays that the current world market downturn,the increasingly fierce competition in the industry,technology research and development exist greater risk,increasingly serious environmental problems and personnel is insufficient and so on.In contrast,the status of YX group in the African mining company itself,its advantages are in reserve personnel industry reputation,customer resources and mineral reserves and validation calculation and so on.There are also many problems,the main performance is: no clear business strategy,organization and management model is not scientific,dispersion due to the layout of the diversification of the development of enterprise resources,marketing ability and enterprise lack of technological innovation and so on.In view of the above situation,put forward to strengthen the enterprise connotation,development of enterprise extension as the development path,with science and technology innovation and integrity management as the development idea,strengthen the industry service consciousness,scientific and rational company strategy.And to the company's business strategy as the basis,to promote the company human resources and organizational structure of the perfect,the company's overall management mode upgrade,strengthen the company's environmental protection work and organizational efficiency,strengthen the enterprise's informationization and enterprise risk management awareness,so as to the smooth implementation of YX group in the African mining company strategy for enterprise development to provide protection.