Study On Development Strategy Of The Chitianhua Group Company

Chitianhua Group Company (CGC) is the largest chemical fertilizer production base in the Guizhou Province. With the market development of chemical fertilizer production and selling in China, Chinese chemical fertilizer industry is experiencing the structure adjustment. Under this circumstance, the study to CGC development strategy is quite practical meaning. This paper studies the development strategy of CGC on the basis of its actual situation.Firstly, the background and practical meaning of building CGC development strategy is discussed on basis of analyzing the actuality of CGC. Secondly, enterprise strategy and strategic management theories, which play a foundation to its environment analysis are reviewed. Thirdly, the external and internal environment of CGC is analyzed, and finds out opportunities and threats the company confronted and its own strength and weakness as well. Fourthly, the development strategy of CGC is constructed, which concludes strategy idea, strategy goals, strategy emphasis, and strategy evolution processes. Fifthly, some counter-measures are put forward from many aspects of industry development, marketing, human resource, science technology creation and enterprise culture during the process of strategy implement. Lastly, a conclusion is given, which points out the advantages and disadvantages of this paper.