The Development And Research Of Tourism Resources In Fanhe Vallies From The Perspective Of Experience Economy

With the development of national economy and the upgrading of consumption,the consumption concept of tourists has changed and improved.Domestic tourists pay more attention to the feeling of cultural connotation,and change from the original sightseeing and leisure tour to the deep experience tour.Therefore,the domestic scenic spots need to develop unique tourism products according to the characteristics of tourism resources to enhance the sense of tourists' access.First of all,this study introduces the research background of domestic and foreign scholars on tourism experience and Valley Tourism,and clarifies the theoretical and practical significance of this study.Then,based on the theory of tourism resources development,the theory of tourists' satisfaction,the basic model of experience consumption psychology and behavior,combined with questionnaire survey and field investigation,the paper analyzes the utilization of tourism resources in fanhegou scenic area,and concludes that the main problems of the scenic area are: the low popularity and influence;the insufficient development of tourism products;the low participation of tourists in tourism products;and Conclusion that the supporting facilities in the area are not perfect.Finally,according to the order of determining the development principle,strengthening the development of tourism products,strengthening the market development and improving the supporting facilities,the paper puts forward the countermeasures and suggestions to optimize the development of tourism resources in fanhegou area.At present,there are few researches on the optimization of tourism resources in the valley scenic area in China.I hope this study can provide reference for the optimization of tourism resources in the same scenic area.