| The characteristics of tourism resources are considered to be the source of tourism attraction in a country or region.They are,to a large extent,influenced by the cultural content and uniqueness of human tourism resources.What's more,Wushu,as one of the art treasures of the Chinese nation,is accompanied by the evolution and development of Chinese history and culture.Since the activities of Wushu culture and tourism all belong to the area of social culture,to develop the tourism uniquely is an inevitable trend of the whole tourism market.Wushu,as a unique traditional culture of the Chinese nation,is bound to become a “Sunrise Industry” for the personalized development of tourism,which is also an effective way to inherit the martial arts and promote it in the international market.Based on the research of the development of the national traditional sports and tourism resources in Shandong Province,this paper applied the approaches of interview,literature and the like,carried out the research and drew the following conclusions:1.The fusion of Wushu culture and tourism resources in Shandong Province has neither exploited the Wushu culture deeply nor explored the true meaning of it.2.The ignorance of Shandong Province on the management level of Wushu cultural tourism made the Wushu culture and tourism resources not available to be effectively integrated.3.The Wushu cultural connotation and tourism resources in Shandong Province intersected with each other.The so-called resource intersection is the mutual supply of resources between Wushu cultural connotation and tourism in Shandong Province;Thus the intersection of different characteristic factors is formed,promoting the functional benefit obtaining from the development of Wushu cultural tourism industry.4.The problems existing in the integration and development of Wushu culture and tourism resources in Shandong Province include the following 5 aspects:Firstly,the operating mechanism and management system of the relevant departments are not smooth;Secondly,the overall planning and operating level is slow;Thirdly,the lack of power to build Wushu cultural tourism brands;Fourthly,the lack of strength to propaganda and promote Wushu culture tourism;Lastly,the shortage of manpower and low level of service in Wushu tourism.To solve the problems mentioned above,the following recommendations can be put forward:1.In the process of developing and protecting Wushu tourism resources,we should follow the principles of: highlighting tourism and Wushu culture theme,sustainable principle,market-oriented and complementary principle,etc.2.The local government should take the lead to clarify the specific responsibilities and business relations of each functional department;Then,through increasing cooperation with radio,television,newspapers,magazines,and network information media,we can speed up the creation of novels,film and televison works with the theme of local history and culture,to enhance the influence of local areas.3.Except allowing tourists to visit the natural landscape and feel the past traces of heroes,the local government should make use of the martial arts heritage and performances,with the unique local characteristics,to draw the attention of the outside world.4.The local government should organize Wushu performances,Wushu research-learning tourism,Wushu related studies,and other activities on scenic spots.They should also develop tourism projects with by-products,such as in-depth experience tourism and various kinds of small commodities and so on.5.They should establish local boxing associations,local martial arts schools,and set up professional kungfu performing groups in scenic areas,so that tourists can feel a strong cultural ambience of local martial arts.6.In conclusion,the development of Wushu tourism products in Shandong Province is a comprehensive process needing a design model.We should make full use of local Wushu resources,carrying out various forms of tourism product development to meet the needs of different tourists. |
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